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Nowait Acquired by Yelp: The Video Campaign That Helped Make It Possible
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10 Commercial Video Production Styles – Which One is Right For You?
So, you’ve decided to partner with a video production company and invest in video advertising? That’s a wise choice – no other medium holds the same power to connect with your audience and build trust…
5 Steps To Choosing The Right Corporate Video Production Company
Partnering with a corporate video production company is one of the single most impactful decisions you can make as a marketer. No other media has the power to connect and communicate with your audience at…
Why Bids From Video Production Companies Vary so Much
A sometimes confusing part of video production is sifting through the bids from different production companies. It's not unusual to find yourself with estimates from three different contractors for the same project – but with…
The Real Value of Investing In Video Marketing
Any savvy marketer will know that when you’re budgeting for marketing activities, you need to separate the concepts of cost and value. This is extra relevant when it comes to video marketing, where the cost…
Animated Explainer Videos: How To Pick The Right Style For Your Brand
Animated explainer videos are on the rise. They’re the perfect format for explaining complex concepts, ideas, or products, and as such, they’re especially loved by B2B marketers. There are numerous ways to leverage explainer videos.…
5 Steps to a Successful Video Marketing Strategy
Video marketing works. Research clearly shows the effectiveness of adopting video as a core marketing tool, and as a result, an increasing number of companies producing video. This means there is a lot of video…
Documentary and Docu-Style Video for Brands
There was a time when documentaries were slightly frowned upon. They were widely regarded as mainly educational and often outright boring. But those days are history. Today, we live in what has been described as…
How Cues From TV Commercials Can Improve Your B2B Video Marketing
While TV commercials are almost non-existent within B2B video marketing, there are many things B2B marketers can learn from them. Through decades, creators of TV commercials have successfully honed the craft of creating short, compelling,…
Covalent’s Video Production Excellence Reviewed on Clutch
At Covalent, we’re a video production company that helps brands be heard and noticed in the digital world. Beyond video, we also work in emerging media and experiential marketing. Our mission is to create partnerships…
Budgeting for Video Production – How To Decide On The Size Of Your Production
It's easy to think that video production is inherently expensive. And when thinking of video sets, people tend to envision the huge movie sets of Hollywood, with all that they entail. But that's not the…
Best Practices For Video SEO
You’re probably familiar with SEO (Search Engine Optimization) and the importance of optimizing your website and written content for search engines. But what about video? Are your videos ranking high on Google? If you haven’t…
How To Create Authentic Brand Videos–And Why It Matters
You know the saying "an image is worth a thousand words"? Well, then a video is worth all the words in the dictionary. No other media has the power to trigger feelings, tell stories, and…