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Nowait Acquired by Yelp: The Video Campaign That Helped Make It Possible
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The Difference Between A-Roll and B-Roll–and Why You Need Both
If you've ever been on a film set, you've probably heard the term B-roll. But what does it mean, and why is it important? In most styles of film production—including feature films, documentaries, reality TV,…
How To Keep Up With Video Trends in 2021
We've said it before, and we'll say it again – video is the most engaging and effective means for communicating online. Videos are fun to watch, easy to digest, and great for creating emotional connections.…
Brand Video vs. Corporate Video–Which One Is For You?
Companies need many different things to succeed: outstanding leadership, an attractive offering, exceptional customer service, and so on. But one thing that will also make or break your business is the ability to communicate efficiently.…
How To Produce Docu-Style Video – A Case Study
When you're looking to create an authentic feeling, nothing really beats the documentary style. No other style builds trust and credibility quite like this genre, and it's one of the content styles we specialize in. …
Animated Video vs. Live-Action Video
In marketing and communication, no medium can really measure up to video. Engaging our senses in ways no other format can, video makes your stories and messaging come alive. But what kind of video is…
4 Tips On How to Avoid Information Overload In Your Videos
We live in an age of endless information. Whichever way we turn, there's a tsunami of marketing messages coming our way. We read email, browse social media, follow the news, and drive past billboards. And…
Youtube Marketing–10 Steps To Strengthening Your Brand With Video
After Google, YouTube is the second most visited website in the world. So if Youtube marketing isn't already a part of your marketing mix, chances are you’re leaving a lot of opportunity on the table. …
8 Benefits of Personalized Video for Direct Sales
We understand how difficult it is to get that first meeting with a potential client. After all, we have a similar challenge when we search out new business as well. However, even in 2021, video…
Should Your Brand Be On TikTok?
If you’re thinking about bringing TikTok into your digital marketing mix, that is very understandable. With more than 800 million active users worldwide, TikTok is one of the fastest-growing social platforms right now. The…
10 Steps To Creating Authentic Video Content
Loyal customers and brand love can't be bought with expensive campaigns. It's earned through transparency and authenticity. And for this, there's no better tool than video. Consumers today are bombarded with marketing messages. Most people…
Creating a Story Arch For Corporate Storytelling
Creating a Story Arch For Corporate Storytelling Persuasion - the act of causing people to do or believe something. Storytelling - the art of using language, vocalization, and imagery in a narrative to engage an audience…
Corporate Video – Do’s and Don’ts
Corporate Video - Do’s and Don’ts Great marketing helps businesses find more impactful and efficient ways to grow “of course you know that.” But did you know that video investments were the highest they’ve been…