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The Art Institutes – NYFW – Adrian

The Art Institutes have a rich history of providing inspiring and unique experiences for their students. This video was created to promote how the school gives it’s students once in a lifetime opportunities to showcase their talents and grow their skills. In this case, Adrian was one of the students selected to showcase his line of clothing on fashion’s biggest stage, New York Fashion Week.

Though this vignette, we show the opportunities and journeys an AI student can have when they truly love what they do and put the work in to achieve their goals.

The Art Institutes – Devon – Fashion

The Art Institutes have a rich history of providing inspiring and unique experiences for their students. This video was created to promote how the school gives it’s students once in a lifetime opportunities to showcase their talents and grow their skills. In this case, Devon was one of the students selected to showcase her line of clothing on fashion’s biggest stage, New York Fashion Week.

Though this vignette, we show the opportunities and journeys an AI student can have when they truly love what they do and put the work in to achieve their goals.

The E-Roller

Selling a product is tough, and it becomes exponentially harder when you are selling a product that has never existed before. Working with The E-Roller, we had that exact challenge. To break through the noise, we discovered a touch of humor was necessary. We wanted to ensure we clearly stated the unique selling proposition of this unique and innovative painting tool.

412 Food Rescue – Food Rescue Heroes

412 Food Rescue was founded as a direct response to the disconnect between food waste, hunger, and environmental sustainability.

For the “Food Rescue Heroes” project, we were given the challenges of showing how and why volunteers feel that the work of the organization is so important and why they participate. It was essential for us to convey how these people fit food rescue easily into their everyday lives and how they garner fulfillment form their service.

Our approach was one of authenticity, following along to observing them on rescues, deliveries, and living their day to day lives.

Trade Institute of Pittsburgh

We partnered with the Trade Institute of Pittsburgh on a year-long contract to raise awareness of their brand, increase donations, and give them a strong presence on social media with great content. In one campaign, we raised over $24,000.00 and released compelling content three times a week. Increasing their followers and earning them recognition. It was a pleasure to work with such an amazing non-profit and share the powerful work and stories going on in their building.

This video was a mini-doc we created for the brand to give the viewer an inside look at the organization.

Ask Me Hear Me

1 in 5 youth have mental health issues, and 20% of them never receive help. We were commissioned to promote Ask Me Hear Me, which is a web app that helps breaks down the stigmas and gain an understanding of one’s mental health.

412 Food Rescue – Voices of Hunger – Joanne

The Food and Agriculture Organization (FAO) estimates that 52% of fruits and vegetables go to waste —food that supplies that highest quality nutrition required to prevent obesity and disease.

We combed through interviews of individuals who have benefitted from food donation and found this fantastic perspective from Joanne. With her story, we were inspired to develop designs and animations from scratch to help visualize her story.

James Beard House – AI Culinary Students

Every year a select group of culinary students from the Art Institutes travels to New York City to prepare a multi-course Thanksgiving Day meal at the James Beard House. This immersive experience provides exceptional students the opportunity to work alongside internationally renowned chefs and gives them a first-hand look into what it takes to work in a kitchen on one of the world’s most significant stages.

For this project, we captured the essence of that experience and distilled it into three different videos that captured the emotion and significance for digital channels. This 30-second spot was used for paid social.

FitCrunch – Powder Predicament

Vine was big around the Covalent office, for some of us. So, when FitCrunch proposed the idea of some vine inspired pieces for Instagram, there was no shortage of creative ideas. We knew they needed to be short, funny, and a little bit corny. With the longer format of Instagram, we knew we could have a little more “story” than just a 6-second clip.

For “Powder Predicament,” we wanted to show how much easier, and more convenient a protein bar is than protein powder, especially when portioning your protein happens at your desk job. With no context, those little baggies of white powder could be misconstrued for…you get the point.

This playful piece was a blast to make and really challenged us to dig into our vine roots but still be faithful to the format of Instagram.

BBBS of Greater PGH – Deji & Jordan

Big Brothers Big Sisters of Greater Pittsburgh matches at-risk children between the ages of 6-12 with mentors who will become life long friends and lifelines. We’ve partnered with them over the years to tell emotional and impactful stories of these “Big” and “Little” relationships. This is the story of Deji & Jordan.

Fashion Warrior – The Art Institutes – Documentary

This brand film for The Art Institutes follows German, an aspiring fashion designer who attends school at AI’s Portland, Oregon campus.

German was one of only a dozen students to showcase their work on the fashion industry’s biggest stages, New York Fashion Week. Our goal was to capture the effort and process it took for the German to bring his clothing ideas to life, why he chose fashion, his background, and what’s it like to have your clothes premier on the New York runway.

This short documentary is one of a plethora of student-focused films, commercials, and content that we created for The Art Institutes over a 3-year span.

The Art Institutes – Game Design – Social Video

The Art Institutes hired us to create a creative social media campaign that would attract prospective students to pursue their dream careers through education at The Art Institutes.

We created a video for each program of study at the national system of schools.