We research, strategize, and build creative solutions for the worlds best brands.
What is it?
Experiential events provide consumers with real-world opportunities to engage with a brand or product directly.
The idea is to create a tangible experience that will create a more valuable and memorable impact on your consumer. The hope is that the provided experience will lead them to not only want to share their experience with all of their friends online and in real life but also become more likely to purchase your product and ultimately become a brand loyalist.
Who is it for
Experiential events are significant for both B2B and B2C companies alike.
If you're looking to create something special for your customers that will be talked and thought about, then creating unique and engaging experiences that make an impression is absolutely an approach you may want to take.
When to use this video type?
With 70% of users becoming regular customers after an experiential marketing event (According to EMI), you should use these events to engage your customer base further or expand it to new demographics.
They work well in tandem with new product releases or significant cultural happening that correlate with your brand's vision.
Why to work with Covalent?
We know customers. From large corporations to growing small businesses, we understand the people and consumers you want to engage and know how to hit them in the right way.
We know how to get things done. We're always pushing new ideas that may be so unique that they've never been done before. We embrace the challenge and pride ourselves on our ability to pull them off successfully.
Creativity is at the core of our success with these campaigns. We've got ideas, and they are significant. You can lean on us because we can make you stand out from the crowd in a way that no one else is doing.