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Full-Service Video Production For Businesses: Strategy, Story, & Results
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Full-Service Video Production For Businesses: Strategy, Story, & Results
When companies look for full-service video production services, they’re looking for a single partner who can take an idea from concept to delivery without the usual gaps between strategists, crews, and editors. Full-service video production…
The Power of Video Marketing for Lawyers
For law firms, credibility and familiarity often decide who gets the call. That’s the unique power of video marketing: it makes your firm feel known and trusted long before a prospective client ever picks up…
B2B Video Production Guide From A B2B Video Production Agency That Gets It
B2B video production is about creating scroll-stopping, pitch-closing, reputation-building content that makes your audience remember your name and want more. The right B2B video production company, like our team at Covalent, can turn a good…
Customer Service Training Videos: Strategy, Examples & Best Practices That Work
Customer service is built on consistency, but scaling that across every location, every rep, and every customer interaction takes more than a playbook. A good training video turns your frontline values into something repeatable, visual,…
Video Production Budget Template [Free Download]
Creating a compelling video is one of the most powerful ways to connect with your audience, but without a clear video production budget, it’s also one of the easiest ways to overspend. Whether you're producing…
What Is A VSL? A Video Marketing Guide [Free Template]
A video sales letter (VSL) is a short, persuasive video designed to pitch a product or service and drive the viewer to convert. For marketing teams navigating complex client offerings or long sales cycles, the…
YouTube For B2B Marketing: Strategies & Best Practices
YouTube is the world’s second-largest search engine after Google. With over 2.49 billion monthly active users who are all looking for education, entertainment, and inspiration, YouTube holds a lot of promise for B2B brands. So…
What Is CPL? Understanding Cost-Per-Lead Marketing
In the dynamic landscape of digital advertising, maximizing return on investment (ROI) while minimizing costs is a delicate balance every marketer strives to achieve. In recent discussions with both clients and prospects, a shared concern…
Nowait Acquired by Yelp: The Video Campaign That Helped Make It Possible
Challenge: Finding a video team with the creativity to bring a unique, hyper-personalized video marketing campaign to life. Nowait was an early-stage startup that revolutionized how patrons wait for their seats at their favorite restaurants.…
Building Authentic Connections Through Corporate Video
Corporate video has the power to be one of the most powerful tools in your marketing toolkit. By combining eye-catching visuals with crystal-clear audio and enthralling storytelling, corporate video can help you build authentic connections…
Social Media Advertising: Native Content Vs. Ads
No doubt about it: People love social media. Research shows the average social media user spends two and a half hours on their favorite platforms every day, and much of that is spent watching video.…
The Definitive Video Production Pricing Guide for 2024
So you know you want video – and now you want to know how much it costs. Well you’re in luck, we’ve put together a video production pricing guide breakdown to better understand how to…