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Video Production Budget Template [Free Download]
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Video Production Budget Template [Free Download]
Creating a compelling video is one of the most powerful ways to connect with your audience, but without a clear video production budget, it’s also one of the easiest ways to overspend. Whether you're producing…
What Is A VSL? A Video Marketing Guide [Free Template]
A video sales letter (VSL) is a short, persuasive video designed to pitch a product or service and drive the viewer to convert. For marketing teams navigating complex client offerings or long sales cycles, the…
YouTube For B2B Marketing: Strategies & Best Practices
YouTube is the world’s second-largest search engine after Google. With over 2.49 billion monthly active users who are all looking for education, entertainment, and inspiration, YouTube holds a lot of promise for B2B brands. So…
What Is CPL? Understanding Cost-Per-Lead Marketing
In the dynamic landscape of digital advertising, maximizing return on investment (ROI) while minimizing costs is a delicate balance every marketer strives to achieve. In recent discussions with both clients and prospects, a shared concern…
Nowait Acquired by Yelp: The Video Campaign That Helped Make It Possible
Challenge: Finding a video team with the creativity to bring a unique, hyper-personalized video marketing campaign to life. Nowait was an early-stage startup that revolutionized how patrons wait for their seats at their favorite restaurants.…
Building Authentic Connections Through Corporate Video
Corporate video has the power to be one of the most powerful tools in your marketing toolkit. By combining eye-catching visuals with crystal-clear audio and enthralling storytelling, corporate video can help you build authentic connections…
Social Media Advertising: Native Content Vs. Ads
No doubt about it: People love social media. Research shows the average social media user spends two and a half hours on their favorite platforms every day, and much of that is spent watching video.…
The Definitive Video Production Pricing Guide for 2024
So you know you want video – and now you want to know how much it costs. Well you’re in luck, we’ve put together a video production pricing guide breakdown to better understand how to…
Does Storytelling Matter in Corporate Videos?
Storytelling is the crux of all marketing efforts. When we tell stories, we create memorable, relatable moments that connect with our target audience and turn them into paying customers, brand loyalists, and enthusiastic fans. But…
Incorporating the 4 Cs of Social Media In Your Videos to Maximize Engagement
In marketing, we often talk about the five Ps: Product, Price, Promotion, Place, and People. Together, these help us focus our overall marketing and video efforts on creating memorable content that resonates with viewers. But…
Video Brief Template – How to Write a Winning Creative Brief for Corporate Video Production [Template Download]
Video marketing works wonders. Research very clearly shows the effectiveness of video as a core marketing tool, which is why an increasing number of brands are now producing video. This also means the number of…
Using the 8-Second Attention Span for Video-First Marketing on Social Media
Social media is packed with competition. A whopping 93% of marketers use social media to promote their businesses to 4.8 billion social media users, according to Tech Report. With so much competition out there, the…