What is it?
3D animation, also known as computer-generated 3D animation or CGI (Computer-Generated Imagery), is a digital process of creating moving images in a three-dimensional environment. Using computer software and specialized tools, 3D animation creates dynamic, lifelike visuals mimicking objects and characters in a three-dimensional space.
Who is it for
More prominent brands and organizations generally use 3D animation as it is a sizable investment. However, it is excellent to show realistic details for products or processes that cannot be filmed, and you can do and show amazing visuals with it. You’ll see iconic brands like Coca-Cola, as well as big manufacturing firms, utilize 3D animation.
When to use this video type?
It’s great for brands who want to showcase a level of storytelling and animation that cannot be achieved in 2D animation. 3D animation is an immersive storytelling experience and stands out from more traditional forms. It can make great product demos as well as brand films. 3D animation is used to achieve realism that 2D cannot.
Why work with Covalent?
Imagination: We work to understand your brand and purpose so that our imaginations can take your story to the next level. We aim to create a look and feel that resonates with your brand and voice. You will find a level of sophistication and out-of-the-box thinking that will allow you and your target audience to see your brand in a new light.
Execution: We are an award-winning animation production company with a killer staff of designers and illustrators. It’s not easy to create worlds that aren't there, but our artists are constantly pushing the boundaries of what can be accomplished.
Process: Our approach allows you to be involved and informed during what can be a highly complex process. From concept, mood boards, scripting, and storyboards, to the final draft, we make it easy for you to know exactly where your project stands.