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412 Food Rescue – Super Hero Kids

Our kids will inherit the future that we give them. It was with that spirit that this video came to life.

Sitting down with 412 Food Rescue early this year, we discussed a new campaign to recruit new Food Rescue Heroes. There are hundreds of families across Pittsburgh that take their children and bring food that would have been thrown out to those that need it the most. We thought there was no better way to express the urgency of creating a better future and compelling more volunteers to join that capturing and sharing the stories of the kids who go out with their families on food rescues.

We also thought this story would resonate well with the pop culture movement of superheroes, so interviewed nine children and asked them what they thought about food rescue, hunger, their future, and the environment. From that content, we created our story and begun filming in the summer. For three days, we dressed our protagonist as superheroes and filmed them around the city of Pittsburgh.

FitCrunch – Puffs that Pack a Punch!

It’s been said that FitCrunch’s puffs really “Pack a Punch” of flavor. So we took that idea literally. What if the taste of these puffs knocked you off your feet? Who better than some professional wrestlers to take a punch from a bag of protein puffs?

We made two versions of this video, one where the punch comes from the bag itself and another alternate version where the second wrestler pops up from below the bag, off-screen to deliver the blow.

No one could decide which version we liked better, so FitCrunch ran both on Instagram as a competition. Tag a friend and comment on the post which version you liked better, and you’d be entered to win some free FitCrunch merch. It ended up being one of the most successful Instagram posts on their page, and one of our most fun pieces to make.

BBBS of Greater PGH – A Blessing

Heidi, a mother of six, recently lost her husband and is going blind from a degenerative eye disease. Faced with taking care of six children all by herself and the children reeling from the loss of their father, she looked for something that could help them all through this tough time.

When she discovered Big Brothers and Big Sisters of Greater Pittsburgh, she knew she found the perfect match. For the first time in the organization’s history, five of her six children were matched with a Big mentor in one day.

We captured this story for BBBS for the next campaign to raise awareness about the programs they offer and the difference the volunteers can make in a child’s life.

PNC – CSR Report 2019

Corporate Social Responsibility reports are significant to organizations. It’s an opportunity to let both customers and employees know of the good they have been doing in the world.

We were asked to take this year’s report to another level by turning these beautiful images into living pictures. Working with our talented designers and motion artists, we were able to bring the report to life through a quirky and fun video.

TEDxPittsburgh – Small Worlds

Five thousand photos, 5,000 steps, 5,000 ideas to distill, create, and match to a beautifully written poem by Vanessa German.

For TEDxPittsburgh: Small Worlds, we were tasked with capturing the theme in a short video that would draw in the audience and leave them excited for the speakers’ talks.

This Hyperlapse video won the Mosaic Award for Celebrating Diversity, and it remains one of our favorite works to this day.

412 Food Rescue – Voices of Hunger – Ashley

In the United States, 1 in 7 is hungry. According to the UN, if we recover all the food that is lost or wasted, we will have enough to feed all those who are hungry, four times over.

We partnered with 412 Food Rescue to turn the real stories of families with food insecurities into short social media commercials. Creatively, we decided we could complement these compelling stories with creative animation. This allowed the individuals who shared their experience to stay anonymous and us to visualize their narrative without encroaching on their personal space.

Ashley’s story is one of two we produced for this campaign.

The Ellis School – Empowerment

Ellis girls defy stereotypes. It’s clear from the moment you set foot on campus. Instead of using the perspective, why no boys. The Ellis School wanted to make a video series that answers the question “Why All Girls.” The benefit of why all girls broke down into three main videos; Stereotypes, Empowerment, and Friendships.

For the campaign, we created three long-form videos centered on each subject: Stereotypes, Empowerment, and Friendships. We also created a 15, 30, and 60-second cuts of each video for social media campaigns.

BBBS of Greater PGH – I’m Happy (a poem by a little about a big)

We won a Gold and Silver Addy for “I’m happy.” This social media commercial premiered during Big Brothers Big Sisters’ most notable event of the year and then ran on Facebook and Instagram.

This is a story of a “Little” describing her time spent with her “Big” mentor. She wrote the poem, and then we recorded her reading it and developed the visuals from scratch.

The Art Institutes – NYFW – Adrian

The Art Institutes have a rich history of providing inspiring and unique experiences for their students. This video was created to promote how the school gives it’s students once in a lifetime opportunities to showcase their talents and grow their skills. In this case, Adrian was one of the students selected to showcase his line of clothing on fashion’s biggest stage, New York Fashion Week.

Though this vignette, we show the opportunities and journeys an AI student can have when they truly love what they do and put the work in to achieve their goals.

The Art Institutes – Devon – Fashion

The Art Institutes have a rich history of providing inspiring and unique experiences for their students. This video was created to promote how the school gives it’s students once in a lifetime opportunities to showcase their talents and grow their skills. In this case, Devon was one of the students selected to showcase her line of clothing on fashion’s biggest stage, New York Fashion Week.

Though this vignette, we show the opportunities and journeys an AI student can have when they truly love what they do and put the work in to achieve their goals.

The E-Roller

Selling a product is tough, and it becomes exponentially harder when you are selling a product that has never existed before. Working with The E-Roller, we had that exact challenge. To break through the noise, we discovered a touch of humor was necessary. We wanted to ensure we clearly stated the unique selling proposition of this unique and innovative painting tool.

412 Food Rescue – Food Rescue Heroes

412 Food Rescue was founded as a direct response to the disconnect between food waste, hunger, and environmental sustainability.

For the “Food Rescue Heroes” project, we were given the challenges of showing how and why volunteers feel that the work of the organization is so important and why they participate. It was essential for us to convey how these people fit food rescue easily into their everyday lives and how they garner fulfillment form their service.

Our approach was one of authenticity, following along to observing them on rescues, deliveries, and living their day to day lives.