What is it?
2D animations are iconography, kinetic text, and illustrations that are “flat” images. You see these designs and animations in most animated explainer, product, and brand videos. Their innate graphic quality ranges in style and flourishes depending on the brand, artists, and production company involved.
Who is it for
Almost anyone uses them for a variety of reasons. One example might be that you are a brand or company with a product or service that is hard to visualize. In that case, 2D Animated videos can help showcase complex ideas and simplify them for B2B or B2C audiences.
When to use this video type?
2D animation is often used with live-action videos to highlight essential information and let the viewers know who they are viewing on screen. It is also used as the primary way to showcase visual information uniquely and engagingly. A video production partner can guide you on the most appropriate times to utilize 2D animation.
Why work with Covalent?
Imagination: We work to understand your brand and purpose so that our imaginations can take your story to the next level. We aim to create a look and feel that resonates with your brand and voice. You will find a level of sophistication and out-of-the-box thinking that will allow you and your target audience to see your brand in a new light.
Execution: We are an award-winning animation production company with a killer staff of designers and illustrators. It’s not easy to create worlds that aren't there, but our artists are constantly pushing the boundaries of what can be accomplished.
Process: Our approach allows you to be involved and informed during what can be a highly complex process. From concept, mood boards, scripting, and storyboards, to the final draft, we make it easy for you to know exactly where your project stands.