Corporate videos are a powerful communication tool. They can be used to educate customers, promote products and services, or train your employees. Did you know, for example, that viewers retain 95% of a message when they watch it in a video–compared to 10% when reading it in the text? That alone illustrates the power and potential of video.
But how do you get started? And what do you need to know to produce great corporate videos for your company?
This blog post tackles some essential aspects of corporate video production that you need to consider before getting started.
What Is a Corporate Video?
The term corporate video refers to any type of non-advertisement video content created for and by a company or organization. Most corporate videos are hosted online, published on company websites, and distributed through social media platforms like Youtube, Instagram, Facebook, and TikTok. Corporate video production can be used both for external communication and for informational or training purposes internally for employees.
Related reading: Corporate Video––Dos and Don’ts
Why Do You Need a Corporate Video?
Whether you want to attract new customers or increase your business’s visibility online, video is always the best format to choose. It offers insights into your company that words on their own can’t convey and helps you connect with your audience at a whole different level. Video is more engaging than any other content format and can be repurposed for different channels and platforms.
Use cases for corporate video include (but are not limited to):
- Product demos
- Recruitment and employer branding
- Internal communications
- Product launches
- Investor relations
- Knowledge base
- Customer support
- Training and employee development
- Onboarding and workplace orientation
- CEO speeches
- Press releases
There’s no limit to the number of ways you can improve your corporate communications by adding video production to your communications tools. By doing so, you will be able to convey your messages in a format that captures people’s attention and helps them absorb, retain, and share the information.
Specify the Audience is For Your Corporate Video
Before you start planning what kind of video you want, the first thing to consider is who the audience is. Who is it that you want to reach with your message? Can you craft a persona to describe your audience? The more you know about your audience, the more successful you will be at communicating with them. We don’t all respond to the same types of messages, and you want your audience to feel that your video is relevant to them.
Related reading: 7 Ways To Get People To Pay Attention To Your Corporate Videos
Define Your Goals and Vision: What Do You Want Your Video To Achieve
The next thing you need to define is your goal. What’s the objective of your video production? What do you want your audience to know, feel, and ultimately do once they’ve watched it? Are you teaching them a skill, are you sharing your corporate values, or are you looking to attract new employees? The answer to this will fundamentally impact what style of corporate video you will want to go on and produce.
Do Look At Your Competition–But Don’t Copy Them
Before you start planning your corporate video production, it’s important to know what your competitors are doing. What do their videos sound and look like? What do their brands represent, and what is your positioning in relation to them? A thorough analysis of your competition will show you gaps and opportunities and what it will take for your videos to stand out and be noticed. The last thing you want to do is sound exactly like the rest of the companies in your industry. Instead, you want to research what’s out there so that you can come up with something different–and better.
Related reading: 7 Ways to Get People to Pay Attention to your Corporate Video
Get Clear On Your Budget and Timeline
When choosing a corporate video production agency, you need to know the scope of your needs. Sometimes a smaller production company will be easier to work with, and sometimes you’ll need a large team to realize your vision. Large-scale production is not always the best or most cost-efficient choice. When you’re looking to create work with a more intimate vibe, or if you have a creative idea that requires thoughtful execution, a smaller team is often a better choice. While smaller teams can be more agile and are great for docu-style video, larger teams are usually necessary for more polished and controlled productions.
Related reading: How Much Does Video Production Cost?
Define Success From The Get-Go
Before you start, take the time to define what a successful execution of your project would look like. What key performance metrics will you be tracking, and how will you know if and when you’ve reached your goals? The more effort you put into defining your objectives, the easier it will be to communicate them to your video production partner and ultimately achieve them.
Corporate video production can give your business an essential competitive advantage. There is no other way to communicate that beats video when it comes to creating compelling and engaging communication. In this post, we’ve looked at five essential steps you need to take before you launch your corporate video production.
- Specify the audience for your corporate video
- Define your goals and vision
- Look at your competition–but don’t copy them
- Get clear on your budget and timeline
- Define success from the get-go
If you check all these boxes, you will be well on your way to a winning piece of video content. If you need any support in this process, we’re here to help. We’re an experienced video production company specializing in unique, authentic corporate video production. Get in touch to explore the opportunities!