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412 Food Rescue – Voices of Hunger – Ashley

412 Food Rescue – Voices of Hunger – Ashley

Non-Profit, B2C

In the United States, 1 in 7 is hungry. According to the UN, if we recover all the food that is lost or wasted, we will have enough to feed all those who are hungry, four times over.

We partnered with 412 Food Rescue to turn the real stories of families with food insecurities into short social media commercials. Creatively, we decided we could complement these compelling stories with creative animation. This allowed the individuals who shared their experience to stay anonymous and us to visualize their narrative without encroaching on their personal space.

Ashley’s story is one of two we produced for this campaign.