Carry Less – Dollar Bank 15 – 2024

Why did Dollar Bank want a new promotional brand video campaign?

Because they were tired of being considered a regional bank that didn’t have the convenient and helpful tools and technology that larger national banks do. This isn’t true, and we partnered with them to create three creative brand videos that would inform their audience and introduce a new audience to Dollar Bank, which has some conveniences and protections that the big banks do.

This spot centers around the convenience of not having to carry your wallet while on the go because you can still pay for things from your phone.

These promotional brand videos started to air during this past summer’s Olympic Games.