Dollar Bank – The Road of Life – Brand Video
We were brought in to lead Dollar Bank’s new TV & Social Media videos for their new “DO” campaign. The campaign targets the millennial generation and centers around the theme of “What are you going to DO with your Life?” Whatever one desires, whatever one wants to do, Dollar Bank will help you get there whether you’re a small business, an individual, or a family.
We produced 5 brand videos for this campaign using real small businesses, locations, and people. It was important to us to create something authentic that would resonate with the millennial audience, so we pushed for using real individuals that fit with the demographic and are from the regions Dollar Bank is targeting.
Thus far, the campaign has been widely seen and well received in the three regions it has aired on TV and different social channels.