Adopt a Retired Racer – Nonprofit – 30

Adopt a Retired Racer – Nonprofit – 30

Non-Profit, B2C

We didn’t know much about Greyhounds other than the bus company named after them. However, during this project for the nonprofit Wheeling Island Greyhound Adoption Center, we discovered they are not just excellent racing dogs but make for the best pets.

We spent a weekend with two wonderful dog lovers in the Hamptons as they shared with us their adoption story and showed off their beautiful greyhound, Casey Bones Jones.

We produced the 30-second or 15-second TV spot you see above and a micro doc out of this docustyle production. The purpose of the campaign was to show that Greyhounds make great pets. We learned that they do in person.

We snagged a Gold Telly award for our work in the NonProfit Campaign – Regional TV category.

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