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Nowait Acquired by Yelp: The Video Campaign That Helped Make It Possible
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Top 3 Reasons to Use Video for Internal Communications
Using video for Internal Communication is slept on. Seriously. It’s easy to lump it into the nice-to-have category or qualify it as not worth the investment. However, if you are part of a large organization…
Why Keeping Up With Social Media Video Trends Matters to Your Brand
Creating video content to help market your brand is a no-brainer. Viewers feel a more personal connection to your message when you’ve crafted meaningful content for them to consume. In fact, 76% of marketers believe…
10 Ways to Make Your Corporate Videos More Engaging
When you’re trying to increase awareness of your brand, someone on your marketing team is likely to suggest video. This advice might not sound revolutionary, but videos are one of the most effective tactics marketers…
400% More Subscribers: A Success Story of a Web Hosting Company’s YouTube Channel
Alycia M., Director of Content at a Large Web Hosting Company (for confidential reasons, we cannot say who, but if you think the opposite of StopMommy, you’d know who we are talking about), required a…
AI and Video Production: What do we want AI to be?
Regarding the generative AI (GenAI) revolution, there are the prophets of doom and the fortune tellers of great riches. At Covalent, we’ll concede there are some compelling arguments made from either side, including one that…
Branded Video Lessons from the Success of “Barbenheimer”
Unless you have been living under a rock preparing for an eventual apocalypse, you probably have heard, watched, or at least are tangentially aware of the global box office phenomena of the movies Barbie and…
Video Lead Generation – Tips & Tricks
As the internet becomes more and more saturated with content, businesses are looking for new and innovative ways to capture the attention of potential customers. Studies have shown that people are far more likely to…
Testimonial Videos Build Trust and Drive Sales
We all know that no marketing is more effective than word-of-mouth marketing. When it comes to building trust, nothing does that better than a trusted peer telling you their experience. You'll probably yawn if a…
Choose The Right Branded Video Content Agency
Every video your company produces is an opportunity for you to strengthen your brand and build trust with your company. Partnering with a branded video content agency that can cater to all your different video…
Advertising Video Production: The Ultimate Guide
In our fast-paced world, the battle for attention is tougher than ever. To capture your viewer's attention and gain the ability to convey to them that you have the solution to their problems requires exciting…
Advertising Video Production To Grow Your Business
When you want to advertise your brand in a way that’s both engaging and memorable, there really is no better format than video. Across all digital platforms, videos are consistently the most appreciated and shared…
B2B Video Production–The Ultimate Guide
When you want to build brand recognition, marketing reach, and customer retention for your B2B brand, video marketing a powerful way to do that. B2B video production is valuable for B2B businesses of all sizes.…