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Does Storytelling Matter in Corporate Videos?
Storytelling is the crux of all marketing efforts. When we tell stories, we create memorable, relatable moments that connect with our target audience and turn them into paying customers, brand loyalists, and enthusiastic fans. But…
Incorporating the 4 Cs of Social Media In Your Videos to Maximize Engagement
In marketing, we often talk about the five Ps: Product, Price, Promotion, Place, and People. Together, these help us focus our overall marketing and video efforts on creating memorable content that resonates with viewers. But…
Video Brief Template – How to Write a Winning Creative Brief for Corporate Video Production [Template Download]
Video marketing works wonders. Research very clearly shows the effectiveness of video as a core marketing tool, which is why an increasing number of brands are now producing video. This also means the number of…
Using the 8-Second Attention Span for Video-First Marketing on Social Media
Social media is packed with competition. A whopping 93% of marketers use social media to promote their businesses to 4.8 billion social media users, according to Tech Report. With so much competition out there, the…
The Difference Between AR, VR, MR, and VFX Video—and How to Pick the Right Extended Reality Video Format For Your Brand
Which house would you be most comfortable buying: The one in which you’ve been able to walk around? Or the one you’ve only seen on a two-dimensional picture? The answer to that question is obvious.…
From Concept to Captivation: Rosetta Stone’s Video Campaign Success Story
Challenge: Finding a nimble video team on short notice who could run with my Creative and overcome the obstacles and logistics to bring it to life. Ian Y. was the Senior Producer & Creative Director…
5 Video CTA Tactics To Engage Your Audience and Drive Conversions
5 Video CTA Tactics To Engage Your Audience and Drive Conversions If you’re investing time and resources in making video content but not seeing the results, you probably need a call to action (CTA). Asking…
How To Use Video In Your Social Media Marketing Strategy
Gone are the days when simply posting a status update or a tweet constituted an effective social media strategy. In the early days, that was often enough to create buzz and drive your audience to…
Top 3 Reasons to Use Video for Internal Communications
Using video for Internal Communication is slept on. Seriously. It’s easy to lump it into the nice-to-have category or qualify it as not worth the investment. However, if you are part of a large organization…
Why Keeping Up With Social Media Video Trends Matters to Your Brand
Creating video content to help market your brand is a no-brainer. Viewers feel a more personal connection to your message when you’ve crafted meaningful content for them to consume. In fact, 76% of marketers believe…
10 Ways to Make Your Corporate Videos More Engaging
When you’re trying to increase awareness of your brand, someone on your marketing team is likely to suggest video. This advice might not sound revolutionary, but videos are one of the most effective tactics marketers…
400% More Subscribers: A Success Story of a Web Hosting Company’s YouTube Channel
Alycia M., Director of Content at a Large Web Hosting Company (for confidential reasons, we cannot say who, but if you think the opposite of StopMommy, you’d know who we are talking about), required a…