How do you sell a safety product through a video without preying on fear?
That was our challenge in creating a product video for Sight on Scene, a security mapping tool that allows school districts to quickly and accurately create live-touch, interactive maps of their buildings to share with first responders, emergency personnel, and school employees in the case of an emergency.
After brainstorming with the marketing team, we concluded that an Animated Explainer Video would give us the ability to showcase the powerful and essential features in an educated, light-hearted, and safe way.
You can learn about that process and our execution here.
