B2b videos that build brands & tell stories
We’ve produced several excellent B2b videos for Pineapple Payments that help explain many of the unique products they offer their clients. For these videos we elected to make simple animated explainers, as they would allow us to educate viewers succinctly and visualize aspects of the product clearly.
We have produced six videos in this series and Pineapple uses them as sales tools for their inbound and outbound marketing efforts.
How do you sell a safety product through a video without preying on fear?
That was our challenge in creating a product video for Sight on Scene, a security mapping tool that allows school districts to quickly and accurately create live-touch, interactive maps of their buildings to share with first responders, emergency personnel, and school employees in the case of an emergency.
After brainstorming with the marketing team, we concluded that an Animated Explainer Video would give us the ability to showcase the powerful and essential features in an educated, light-hearted, and safe way.
You can learn about that process and our execution here.
We created a series of B2B video production for Pineapple Payments that would be used as sales tools for deeper funneled leads. These videos were created to streamline complex information about specific features for specific verticals they were targeting.
The five verticals we focused on were B2B, Non-Profits, Accounting, Healthcare, and Mobile Payments. Each vertical has specific needs that Pineapple Payments provides specific solutions for.
We've worked with large corporations to small businesses all with the same goal of creating unique and innovative videos—you deserve the same.
