Why did Dollar Bank want a new promotional brand video campaign?
Because they were tired of being considered a regional bank that didn’t have the convenient and helpful tools and technology that larger national banks do. This isn’t true, and we partnered with them to create three creative brand videos that would inform their audience and introduce a new audience to Dollar Bank, which has some conveniences and protections that the big banks do.
This spot centers around the convenience of not having to carry your wallet while on the go because you can still pay for things from your phone.
These promotional brand videos started to air during this past summer’s Olympic Games.
Why did Dollar Bank want a new promotional brand video campaign?
Because they were tired of being considered a regional bank that didn’t have the convenient and helpful tools and technology that larger national banks do. This isn’t true, and we partnered with them to create three creative brand videos that would inform their audience and introduce a new audience to Dollar Bank, which has some conveniences and protections that the big banks do.
This spot focuses on DB’s fraud protection features and how it doesn’t have to interrupt your life when fraud happens.
These promotional brand videos started to air during this past summer’s Olympic Games.
Why did Dollar Bank want a new promotional brand video campaign?
Because they were tired of being considered a regional bank that didn’t have the convenient and helpful tools and technology that larger national banks do. This isn’t true, and we partnered with them to create three creative brand videos that would inform their audience and introduce a new audience to Dollar Bank, which has some conveniences and protections that the big banks do.
These promotional brand videos started to air during this past summer’s Olympic Games.
Brand Videos Clarify purpose and your business’s Unique Selling proposition.
Union Bridge Capitol offers expertise in every facet of wealth management, and they needed a brand video to clarify why they are different.
The problem is the term “wealth management” has been degraded by large banks and insurance firms that use it to sell a product. It doesn’t mean what it used to. UBC tasked us with creating a video that differentiated them from the “traditional” competition, explained their all-encompassing offerings, and highlighted their client-focused bespoke approach.
We took the time to interview key company members as they spoke about their respective verticals and their dedication to a human-centered approach. A client would see the same faces in the video as when working with UBC. This creates an immediate connection and humanizes what could quickly become a cold, money-focused industry. You don’t just want your money managed well; you want to trust the people you’re putting behind the wheel.
