How do you sell a safety product through a video without preying on fear?
That was our challenge in creating a product video for Sight on Scene, a security mapping tool that allows school districts to quickly and accurately create live-touch, interactive maps of their buildings to share with first responders, emergency personnel, and school employees in the case of an emergency.
After brainstorming with the marketing team, we concluded that an Animated Explainer Video would give us the ability to showcase the powerful and essential features in an educated, light-hearted, and safe way.
You can learn about that process and our execution here.
We worked with TechStars to create a series of videos that were to be used for recruitment, sales, and brand awareness. This particular video was a Brand Video that highlights the experience of the entrepreneurs who were accepted into Techstars famous accelerator program.
Focusing on the personal experience of each entrepreneur, we tell the story of the program in a authentic docu-style format. This video is used by TechStars to highlight their mission and increase submissions for acceptance into their program.
Pineapple Payments has a fresh approach to the old school mentality of payment processing. In sticking with their mindset of being different from the legacy payments companies they are competing against, we wanted to make a unique splash. That’s why we developed a personalized Account-Based video marketing campaign that created a buzz and got them strong leads. Find out more at our AB Campaigns page or email us for a white paper on it.
Selling a product is tough, and it becomes exponentially harder when you are selling a product that has never existed before. Working with The E-Roller, we had that exact challenge. To break through the noise, we discovered a touch of humor was necessary. We wanted to ensure we clearly stated the unique selling proposition of this unique and innovative painting tool.
EXOS is a B2B service designed to extend and enhance every critical consumer touchpoint throughout the entire mortgage lending life cycle.
Our client’s goal was to express the future of mortgage lending, and it’s related technologies. We took this to task by combining the idea of future tech with EXOS’s forward-thinking brand and services. We used high-end VFX coupled with live-action shooting to bring the viewer into a world of high-tech potentials.