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James Beard House – AI Culinary Students

James Beard House – AI Culinary Students

Education, B2C

Every year a select group of culinary students from the Art Institutes travels to New York City to prepare a multi-course Thanksgiving Day meal at the James Beard House. This immersive experience provides exceptional students the opportunity to work alongside internationally renowned chefs and gives them a first-hand look into what it takes to work in a kitchen on one of the world’s most significant stages.

For this project, we captured the essence of that experience and distilled it into three different videos that captured the emotion and significance for digital channels. This 30-second spot was used for paid social.