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AI and Video Production: What do we want AI to be?
Regarding the generative AI (GenAI) revolution, there are the prophets of doom and the fortune tellers of great riches. At Covalent, we’ll concede there are some compelling arguments made from either side, including one that…
Branded Video Lessons from the Success of “Barbenheimer”
Unless you have been living under a rock preparing for an eventual apocalypse, you probably have heard, watched, or at least are tangentially aware of the global box office phenomena of the movies Barbie and…
Video Lead Generation – Tips & Tricks
As the internet becomes more and more saturated with content, businesses are looking for new and innovative ways to capture the attention of potential customers. Studies have shown that people are far more likely to…
Testimonial Videos Build Trust and Drive Sales
We all know that no marketing is more effective than word-of-mouth marketing. When it comes to building trust, nothing does that better than a trusted peer telling you their experience. You'll probably yawn if a…
Choose The Right Branded Video Content Agency
Every video your company produces is an opportunity for you to strengthen your brand and build trust with your company. Partnering with a branded video content agency that can cater to all your different video…
Advertising Video Production: The Ultimate Guide
In our fast-paced world, the battle for attention is tougher than ever. To capture your viewer's attention and gain the ability to convey to them that you have the solution to their problems requires exciting…
Advertising Video Production To Grow Your Business
When you want to advertise your brand in a way that’s both engaging and memorable, there really is no better format than video. Across all digital platforms, videos are consistently the most appreciated and shared…
Strengthen Your Brand With Brand Video Content
When it comes to building strong brands that people fall in love with, no marketing format beats video. With their ability to visualize feelings, things and concepts, videos can help companies not only to showcase…
What Makes The Best Corporate Videos–Key Traits, Benefits and Examples
Capturing a potential customer's attention is harder than ever in our fast-paced world, and many studies show that you only have 10 seconds or less to do so. Every company needs a way to deliver…
Explainer Video Pricing: How To Budget for Explainer Video Production
Differentiating your brand in a competitive digital world can be a challenge. One way to get ahead in the race for attention is leveraging great explainer videos that grab your prospect’s attention and convey your…
Financial Video Production: A Complete Guide to Fintech and Financial Services Videos
FinTech is booming, and the Financial Services industry is brimming with innovative new business models. One of the best ways to market Financial Services is through creative video production. Video Marketing for Financial Services…
The Best Explainer Videos: Key Traits, Benefits and Examples
Differentiating your brand in our fast-paced and competitive world can be very challenging. Attention is an expensive commodity, but crucial for delivering your company's message to your target audience. One way to win the battle…