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Why Bids From Video Production Companies Vary so Much
A sometimes confusing part of video production is sifting through the bids from different production companies. It's not unusual to find yourself with estimates from three different contractors for the same project – but with…
The Real Value of Investing In Video Marketing
Any savvy marketer will know that when you’re budgeting for marketing activities, you need to separate the concepts of cost and value. This is extra relevant when it comes to video marketing, where the cost…
Animated Explainer Videos: How To Pick The Right Style For Your Brand
Animated explainer videos are on the rise. They’re the perfect format for explaining complex concepts, ideas, or products, and as such, they’re especially loved by B2B marketers. There are numerous ways to leverage explainer videos.…
5 Steps to a Successful Video Marketing Strategy
Video marketing works. Research clearly shows the effectiveness of adopting video as a core marketing tool, and as a result, an increasing number of companies producing video. This means there is a lot of video…
Documentary and Docu-Style Video for Brands
There was a time when documentaries were slightly frowned upon. They were widely regarded as mainly educational and often outright boring. But those days are history. Today, we live in what has been described as…
How Cues From TV Commercials Can Improve Your B2B Video Marketing
While TV commercials are almost non-existent within B2B video marketing, there are many things B2B marketers can learn from them. Through decades, creators of TV commercials have successfully honed the craft of creating short, compelling,…
Budgeting for Video Production – How To Decide On The Size Of Your Production
It's easy to think that video production is inherently expensive. And when thinking of video sets, people tend to envision the huge movie sets of Hollywood, with all that they entail. But that's not the…
Best Practices For Video SEO
You’re probably familiar with SEO (Search Engine Optimization) and the importance of optimizing your website and written content for search engines. But what about video? Are your videos ranking high on Google? If you haven’t…
How To Create Authentic Brand Videos–And Why It Matters
You know the saying "an image is worth a thousand words"? Well, then a video is worth all the words in the dictionary. No other media has the power to trigger feelings, tell stories, and…
The Difference Between A-Roll and B-Roll–and Why You Need Both
If you've ever been on a film set, you've probably heard the term B-roll. But what does it mean, and why is it important? In most styles of film production—including feature films, documentaries, reality TV,…
Brand Video vs. Corporate Video–Which One Is For You?
Companies need many different things to succeed: outstanding leadership, an attractive offering, exceptional customer service, and so on. But one thing that will also make or break your business is the ability to communicate efficiently.…
How To Produce Docu-Style Video – A Case Study
When you're looking to create an authentic feeling, nothing really beats the documentary style. No other style builds trust and credibility quite like this genre, and it's one of the content styles we specialize in. …