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10 Steps To Creating Authentic Video Content
Loyal customers and brand love can't be bought with expensive campaigns. It's earned through transparency and authenticity. And for this, there's no better tool than video. Consumers today are bombarded with marketing messages. Most people…
Creating a Story Arch For Corporate Storytelling
Creating a Story Arch For Corporate Storytelling Persuasion - the act of causing people to do or believe something. Storytelling - the art of using language, vocalization, and imagery in a narrative to engage an audience…
Corporate Video – Do’s and Don’ts
Corporate Video - Do’s and Don’ts Great marketing helps businesses find more impactful and efficient ways to grow “of course you know that.” But did you know that video investments were the highest they’ve been…
Producing Inspirational Educational Videos
Producing Inspirational Educational Videos People remember about 95% of what's being said to them in a video. However, the same people were only able to recall 5% of the material that they learned when the…
How Much Does Video Production Cost?
How Much Does Video Production Cost? How much does a video cost? This is a question creators get on an almost daily basis and one in which there is never a clear cut answer. It…
How to Shoot Great Corporate Videos
Video content is the most engaging content the internet has to offer. Not only do people spend 2.6x longer on pages with videos than those without them, but video content is getting more popular by…
Producing Amazing Commercial Videos
How to Produce an Amazing Commercial Video It's almost ironic, depending on how loosely you define irony, that children are taught to stop seeking attention but entire industries exist that teach how to garner attention.…
3 Video Trends Conquering Corporate Video in 2021
1. Continued Adoption of TikTok & Reels by Brands No one can argue that TikTok is on a meteoric rise over the last two years. The pandemic has only helped it gain new users faster…
Covalent Named a Top Video Production Agency in Pennsylvania by Clutch!
Here at Covalent, we know it can be a tall task for any business to execute seamless video production in-house while staying afloat in today’s harsh economy. That’s where we can help out! We are…
Corporate Video Production: Strategies, Costs, and Things to Look For
Video marketing is a powerful marketing tool that can help companies reach a wider audience. Researchers at Oberlo found that 85% of Americans watch online video content each month. Video posts on social media tend to get…
Creating Promotional Videos that Kickass
A good promo video makes you relatable, generates more interest in your products, and helps increase sales. Think Dollar Shave Club. [embed]https://vimeo.com/37974974[/embed] We'd love to say this is easy, but alas, like anything worth doing,…
How to Produce Dynamic Animated Marketing Videos
What’s the big deal about video marketing, you ask? It’s only one of the most lucrative forms of marketing that exists today. 88% of video marketers are satisfied with the ROI of their video marketing…