What is it?

Social video is any video created for or used on social media including both organic and paid social. It lives and breathes on the platforms where your consumers live. Instagram, Facebook, Twitter, and any other social media platform where your customers work and play. Depending upon the platform the videos can come in a variety of forms, from 7-second dynamic cinemagraphs to longer-form branded content. Video on social is a surefire way to get your customers to engage with your message, products, and initiatives.

Who is it for

Social video is great for any brand that wants to speak to the largest potential audience possible. Your social feed is a representation of your brand, your ideals, and your personality. Using video, which is one of the best proponents of social engagement, to keep your customers aware of your brand and your movement allows you to stay at the top of their minds and buying potential.

When to use this video type?

Video on social is a surefire way to get your customers to engage with your message, products, and initiatives. There is never a wrong time to engage with customers on the platform(s) where they are spending the most time. Media buying and spending has been trending more and more towards social over the past few years and will only continue to grow.

Why work with Covalent?

Clarity
Everything starts with understanding. We aim to understand you, your brand, and your target audience in a way that allows us to express your mission and values so that your video connects with your audience beyond the surface. To create compelling content, they must understand who you are and where you fit into their world.

Savvy
We were born into social media and have been creating videos there since it’s early days. We get the channels and we get the content needed to fill those channels. We know what audience what and what they want to consume within those platforms.

Emotion
Video's greatest strength is its immensely powerful ability to stir emotions in people. Social media is a place that a direct line to tap into that emotion. We can help you use video to make the essential connection between you and your audience that will open up a line of communication that wasn't there before.