Industry: Education
“Education is not the filling of a pail, but the lighting of a fire.”
Video Campaigns
Training Videos
Motion Graphics & Animation
Branding Videos
3D Animation
Animated Explainer Video
2D Animation
Westinghouse Football – The Program
This short documentary video focuses on the The Program created by Coach Donta Green for the Westinghouse Football team. Donta grew up in Homewood and went to school at Westinghouse before going on to IUP.
The Program is about preparing the students not to just be great football players but growing boys into successful men. This means academics and behavior are as important as football, and the coaches go above and beyond to take care of the kids, driving many home after practice.
Donta is an amazing human and a fantastic coach. The players are some of the nicest kids we had the pleasure of working with and The Program is one of the most important things happening for our city’s youth.
Michigan Ross – Online MBA – Animated Explainer
Animated explainer videos are a fantastic way to communicate ideas and opportunities without shooting live-action. Gatesman Agency came to us with this project for Michigan Ross, knowing we could express the benefits of their Online MBA program in a creatively visual way through animation.
One of the significant benefits of an animated explainer video is the ability to quickly adapt scenes and change them further along in the process. When you see something you like, you do more of it? When you need to change something that didn’t work out, you do it! It is a moldable technique that can be improved upon with each iteration.
To see more of our motion graphics and animation work, be sure to check out this page!
Promotional Video for Rosetta Stone in French Louisiana
Can you learn a new language and immerse yourself in it and the culture of the language without ever leaving the country? Rosetta Stone believes you can and that was our mission to capture in this French Language Learning campaign.
This B2B promotional campaign was captured with the attention of mass distribution on a variety of digital channels. Several stories were exclusive for social media videos, while others would live on blogs and pre-roll ads.
To capture an authentic french immersion experience, and to produce high quality educational videos intended for Rosetta Stone’s Audience, filming this project in a docu-style approach made the most sense. We were after real stories with real people. We delivered 16 assets in total.
Rosetta is extremely happy with the results and we intend to make more of these campaigns in the future.
A slick animated video for The Ellis School – Tailored Tuition
We’ve worked with Ellis on several video campaigns but this is the first animated video we’ve made for them. The Ellis School wanted an animated piece that explained in detail the complex topic of a new initiative – Tailored Tuition. Tailored tuition is an individualized adjustment to Ellis’s standard tuition, based upon factors related to the overall income and expenses of it’s families.
The video needed to be minimalist, easy to understand, and cover many points.
Once we received the script, we had to figure out how to display abstract concepts like income and percentages in a simple, clean style without using any definitive numbers because everyone’s tailored tuition is different.
Attention to detail was paramount with this piece so that that information won’t get misconstrued. Through several iteration and tweaks, we were able to create a vibrant piece that The Ellis School uses as their primary source of explaining a difficult to understand topic.