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The Ellis School – Tailored Tuition

We’ve worked with Ellis on several productions, but this is the first of its class. The Ellis School wanted an animated piece that explained in detail the complex topic of a new initiative – Tailored Tuition. Tailored tuition is an individualized adjustment to Ellis’s standard tuition, based upon factors related to the overall income and expenses of it’s families.

The video needed to be minimalist, easy to understand, and cover many points.
Once we received the script, we had to figure out how to display abstract concepts like income and percentages in a simple, clean style without using any definitive numbers because everyone’s tailored tuition is different.

Attention to detail was paramount with this piece so that that information won’t get misconstrued. Through several iteration and tweaks, we were able to create a vibrant piece that The Ellis School uses as their primary source of explaining a difficult to understand topic.

TEDxPittsburgh – Small Worlds

Five thousand photos, 5,000 steps, 5,000 ideas to distill, create, and match to a beautifully written poem by Vanessa German.

For TEDxPittsburgh: Small Worlds, we were tasked with capturing the theme in a short video that would draw in the audience and leave them excited for the speakers’ talks.

This Hyperlapse video won the Mosaic Award for Celebrating Diversity, and it remains one of our favorite works to this day.

The Ellis School – Empowerment

Ellis girls defy stereotypes. It’s clear from the moment you set foot on campus. Instead of using the perspective, why no boys. The Ellis School wanted to make a video series that answers the question “Why All Girls.” The benefit of why all girls broke down into three main videos; Stereotypes, Empowerment, and Friendships.

For the campaign, we created three long-form videos centered on each subject: Stereotypes, Empowerment, and Friendships. We also created a 15, 30, and 60-second cuts of each video for social media campaigns.

The Art Institutes – NYFW – Adrian

The Art Institutes have a rich history of providing inspiring and unique experiences for their students. This video was created to promote how the school gives it’s students once in a lifetime opportunities to showcase their talents and grow their skills. In this case, Adrian was one of the students selected to showcase his line of clothing on fashion’s biggest stage, New York Fashion Week.

Though this vignette, we show the opportunities and journeys an AI student can have when they truly love what they do and put the work in to achieve their goals.

The Art Institutes – Devon – Fashion

The Art Institutes have a rich history of providing inspiring and unique experiences for their students. This video was created to promote how the school gives it’s students once in a lifetime opportunities to showcase their talents and grow their skills. In this case, Devon was one of the students selected to showcase her line of clothing on fashion’s biggest stage, New York Fashion Week.

Though this vignette, we show the opportunities and journeys an AI student can have when they truly love what they do and put the work in to achieve their goals.

Trade Institute of Pittsburgh

We partnered with the Trade Institute of Pittsburgh on a year-long contract to raise awareness of their brand, increase donations, and give them a strong presence on social media with great content. In one campaign, we raised over $24,000.00 and released compelling content three times a week. Increasing their followers and earning them recognition. It was a pleasure to work with such an amazing non-profit and share the powerful work and stories going on in their building.

This video was a mini-doc we created for the brand to give the viewer an inside look at the organization.

TEDxPittsburgh – Awakening

Awakenings are beginnings.

For TEDxPittsburgh: Awakening, we wanted to visualize the idea of awakenings through moving images that were both literal and figurative. From Spinning tops to inspirations, we wanted to convey the power of new beginnings that have the potential to change the world.

TEDxPittsburgh – Activate

Activation is the first step to progress.

For TEDxPittsburgh: Activate, we wanted to express the ideas and emotions of every speaker. Our goal with the video was to connect with the audience emotionally, prepare them for the upcoming talks, and create excitement. By filming them in their daily routines, we gained an intimate view of their worlds and captured their essence in the most authentic way possible.

We strategically used only available natural light to give this piece it looks and feel.

Trade Institute of Pittsburgh – What is TIP?

The Trade Institute of Pittsburgh is more than just a trade school. They work every day to improve the lives of men and women with significant barriers to employment through the power of lifelong skill-building and job opportunities.

Being an organization who’s mission we fully support and believe in, we worked to build out a variety of content for TIP that would help potential partners, donors, and students fully understand what TIP has to offer. This video is a general intro to the Trade Institute of Pittsburgh’s purpose is.

James Beard House – AI Culinary Students

Every year a select group of culinary students from the Art Institutes travels to New York City to prepare a multi-course Thanksgiving Day meal at the James Beard House. This immersive experience provides exceptional students the opportunity to work alongside internationally renowned chefs and gives them a first-hand look into what it takes to work in a kitchen on one of the world’s most significant stages.

For this project, we captured the essence of that experience and distilled it into three different videos that captured the emotion and significance for digital channels. This 30-second spot was used for paid social.

Fashion Warrior – The Art Institutes – Documentary

This brand film for The Art Institutes follows German, an aspiring fashion designer who attends school at AI’s Portland, Oregon campus.

German was one of only a dozen students to showcase their work on the fashion industry’s biggest stages, New York Fashion Week. Our goal was to capture the effort and process it took for the German to bring his clothing ideas to life, why he chose fashion, his background, and what’s it like to have your clothes premier on the New York runway.

This short documentary is one of a plethora of student-focused films, commercials, and content that we created for The Art Institutes over a 3-year span.

The Art Institutes – Game Design – Social Video

The Art Institutes hired us to create a creative social media campaign that would attract prospective students to pursue their dream careers through education at The Art Institutes.

We created a video for each program of study at the national system of schools.