Blog
Video Production & Marketing Insights
Featured
TAKING A RISK - GOOD STORY TELLING ISN'T SAFEĀ
Categories:
Covalent Named a Top Video Production Agency in Pennsylvania by Clutch!
Here at Covalent, we know it can be a tall task for any business to execute seamless video production in-house while staying afloat in todayās harsh economy. Thatās where we can help out! We are…
Corporate Video Production: Strategies, Costs, and Things to Look For
Video marketing is a powerful marketing tool that can help companies reach a wider audience. Researchers at Oberlo found thatĀ 85% of AmericansĀ watch online video content each month. Video posts on social media tend to get…
Creating Promotional Videos that Kickass
A good promo video Ā makes you relatable, generates more interest in your products, and helps increase sales. Think Dollar Shave Club. [embed]https://vimeo.com/37974974[/embed] We'd love to say this is easy, but alas, like anything worth doing,…
How to Produce Dynamic Animated Marketing Videos
Whatās the big deal about video marketing, you ask? Itās only one of the most lucrative forms of marketing that exists today. 88% of video marketers are satisfied with the ROI of their video marketing…
Creating NonProfit Videos that Increase Donations
Thereās no doubt that video marketing is crucial in todayās digital landscape, with over 50% of consumers stating that theyād like to see more video content from the brands and organizations that they support. However,…
Small worlds are built by a team of amazing people.
[embed]https://vimeo.com/276806463[/embed] Five thousand photos, 5,000 steps, 5,000 ideas to distill, create, and match to a beautifully written poem by Vanessa German. Collaboration is inherent in the process of creating. Collaboration is also difficult. Whether it…
Award Winner – A story about a Big by a Little.
We won a Gold and Silver Addy for "I'm Happy," and it would not be possible without a very talented "Little." Mentors who volunteer to spend their time with at-risk youth for Big Brothers Big…
Capturing a once in a lifetime experience.
The challenge: giving prospective fashion students an inside look into the journey to NYFW. Each year, The Art Institutes sends their top student designers to premier their collections on runways alongside fashion moguls. This is…
Like having your cake and eating it too! – White Paper
Situation Analysis/Research: Pineapple Payments, a Pittsburgh-based payments technology company that provides payment processing, proprietary technology, and omnichannel payment acceptance solutions, is a challenger brand in a market full of legacy companies. We were brought in…
Why choose an all-girls school – The Ellis School
This video series is one of my favorite projects Iāve ever worked on as a Director and Iām excited to finally share them. The Ellis School has a profound effect on the girls that go…
Telling a story about research through visuals.
When the Magee Womens Research institution asked us to make a healthcare video for their 9-90 Research Summit, we wanted to take an approach that didnāt rely on b-roll of people "doingā research. How does…
Brick by Brick – White Paper
Situation Analysis/Research Trade Institute of Pittsburgh (TIP) is a non-profit providing training in the skilled trades to create opportunities for individuals with barriers to employment. TIP engages the formerly incarcerated to meet a growing need…