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TAKING A RISK - GOOD STORY TELLING ISN'T SAFE
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Documentary and Docu-Style Video for Brands
There was a time when documentaries were slightly frowned upon. They were widely regarded as mainly educational and often outright boring. But those days are history. Today, we live in what has been described as…
How Cues From TV Commercials Can Improve Your B2B Video Marketing
While TV commercials are almost non-existent within B2B video marketing, there are many things B2B marketers can learn from them. Through decades, creators of TV commercials have successfully honed the craft of creating short, compelling,…
Covalent’s Video Production Excellence Reviewed on Clutch
At Covalent, we’re a video production company that helps brands be heard and noticed in the digital world. Beyond video, we also work in emerging media and experiential marketing. Our mission is to create partnerships…
Budgeting for Video Production – How To Decide On The Size Of Your Production
It's easy to think that video production is inherently expensive. And when thinking of video sets, people tend to envision the huge movie sets of Hollywood, with all that they entail. But that's not the…
Best Practices For Video SEO
You’re probably familiar with SEO (Search Engine Optimization) and the importance of optimizing your website and written content for search engines. But what about video? Are your videos ranking high on Google? If you haven’t…
How To Create Authentic Brand Videos–And Why It Matters
You know the saying "an image is worth a thousand words"? Well, then a video is worth all the words in the dictionary. No other media has the power to trigger feelings, tell stories, and…
The Difference Between A-Roll and B-Roll–and Why You Need Both
If you've ever been on a film set, you've probably heard the term B-roll. But what does it mean, and why is it important? In most styles of film production—including feature films, documentaries, reality TV,…
How To Keep Up With Video Trends in 2021
We've said it before, and we'll say it again – video is the most engaging and effective means for communicating online. Videos are fun to watch, easy to digest, and great for creating emotional connections.…
Brand Video vs. Corporate Video–Which One Is For You?
Companies need many different things to succeed: outstanding leadership, an attractive offering, exceptional customer service, and so on. But one thing that will also make or break your business is the ability to communicate efficiently.…
How To Produce Docu-Style Video – A Case Study
When you're looking to create an authentic feeling, nothing really beats the documentary style. No other style builds trust and credibility quite like this genre, and it's one of the content styles we specialize in. …
Animated Video vs. Live-Action Video
In marketing and communication, no medium can really measure up to video. Engaging our senses in ways no other format can, video makes your stories and messaging come alive. But what kind of video is…
4 Tips On How to Avoid Information Overload In Your Videos
We live in an age of endless information. Whichever way we turn, there's a tsunami of marketing messages coming our way. We read email, browse social media, follow the news, and drive past billboards. And…