Blog Category
Creative
AI and Video Production: What do we want AI to be?
Regarding the generative AI (GenAI) revolution, there are the prophets of doom and the fortune tellers of great riches. At Covalent, we’ll concede there are some compelling arguments made from either side, including one that…
Branded Video Lessons from the Success of “Barbenheimer”
Unless you have been living under a rock preparing for an eventual apocalypse, you probably have heard, watched, or at least are tangentially aware of the global box office phenomena of the movies Barbie and…
Small worlds are built by a team of amazing people.
[embed]https://vimeo.com/276806463[/embed] Five thousand photos, 5,000 steps, 5,000 ideas to distill, create, and match to a beautifully written poem by Vanessa German. Collaboration is inherent in the process of creating. Collaboration is also difficult. Whether it…
Award Winner – A story about a Big by a Little.
We won a Gold and Silver Addy for "I'm Happy," and it would not be possible without a very talented "Little." Mentors who volunteer to spend their time with at-risk youth for Big Brothers Big…
Capturing a once in a lifetime experience.
The challenge: giving prospective fashion students an inside look into the journey to NYFW. Each year, The Art Institutes sends their top student designers to premier their collections on runways alongside fashion moguls. This is…
Like having your cake and eating it too! – White Paper
Situation Analysis/Research: Pineapple Payments, a Pittsburgh-based payments technology company that provides payment processing, proprietary technology, and omnichannel payment acceptance solutions, is a challenger brand in a market full of legacy companies. We were brought in…
Why choose an all-girls school – The Ellis School
This video series is one of my favorite projects I’ve ever worked on as a Director and I’m excited to finally share them. The Ellis School has a profound effect on the girls that go…
Telling a story about research through visuals.
When the Magee Womens Research institution asked us to make a healthcare video for their 9-90 Research Summit, we wanted to take an approach that didn’t rely on b-roll of people "doing” research. How does…
Brick by Brick – White Paper
Situation Analysis/Research Trade Institute of Pittsburgh (TIP) is a non-profit providing training in the skilled trades to create opportunities for individuals with barriers to employment. TIP engages the formerly incarcerated to meet a growing need…
Translating your story into consumable messages.
Several meetings, three pitch decks, and multiple revisions of a script are only a glimpse into the creative process of creating a commercial. It can be easy to forget what it takes to make great…
Let’s talk about mental health.
AMHM is a web application developed to help youth better understand mental health and move past the stigma of talking about it. Mental health wellness is very important to us and we were extremely grateful…
How we filmed an Awakening.
Every year we get excited for the challenge of creating a new video for TEDxPittsburgh. It is our opportunity to really let the creative juices run free. The video also sets the tone for the…