Several meetings, three pitch decks, and multiple revisions of a script are only a glimpse into the creative process of creating a commercial. It can be easy to forget what it takes to make great consumable content, especially in a world where the tools to make it have become so accessible. However, regardless of these tools, it’s the team and people behind the cameras that truly make something work.
Sometimes we are mistakenly labeled as videographers, but that’s not who we really are. We’re problem solvers who translate stories and brand messages into consumable content for your audience. The E-Roller is a perfect example of what a project can be when a client utilizes our skills and trusts our experience.
In the world of novelty items, infomercials and DIY overload it is very difficult to stand out.
We were tasked with creating a video that would connect with DIY millennials. They would see the usefulness of this product but also would consider it goofy. We saw this as a strength, as what we love most about the product is its goofiness. The only approach to making this video work was to make it as goofy as the product and poke fun at all those boring, over the top infomercials millennials grew up with.
From concept, script writing, and execution we delivered a video that exceeded our client’s expectations.