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Animated Video vs. Live-Action Video
In marketing and communication, no medium can really measure up to video. Engaging our senses in ways no other format can, video makes your stories and messaging come alive. But what kind of video is…
4 Tips On How to Avoid Information Overload In Your Videos
We live in an age of endless information. Whichever way we turn, there's a tsunami of marketing messages coming our way. We read email, browse social media, follow the news, and drive past billboards. And…
Youtube Marketing–10 Steps To Strengthening Your Brand With Video
After Google, YouTube is the second most visited website in the world. So if Youtube marketing isn't already a part of your marketing mix, chances are you’re leaving a lot of opportunity on the table. …
8 Benefits of Personalized Video for Direct Sales
We understand how difficult it is to get that first meeting with a potential client. After all, we have a similar challenge when we search out new business as well. However, even in 2021, video…
Should Your Brand Be On TikTok?
If you’re thinking about bringing TikTok into your digital marketing mix, that is very understandable. With more than 800 million active users worldwide, TikTok is one of the fastest-growing social platforms right now. The marketing…
10 Steps To Creating Authentic Video Content
Loyal customers and brand love can't be bought with expensive campaigns. It's earned through transparency and authenticity. And for this, there's no better tool than video. Consumers today are bombarded with marketing messages. Most people…
Creating a Story Arch For Corporate Storytelling
Creating a Story Arch For Corporate Storytelling Persuasion - the act of causing people to do or believe something. Storytelling - the art of using language, vocalization, and imagery in a narrative to engage an audience…
Corporate Video – Do’s and Don’ts
Corporate Video - Do’s and Don’ts Great marketing helps businesses find more impactful and efficient ways to grow “of course you know that.” But did you know that video investments were the highest they’ve been…
Producing Inspirational Educational Videos
Producing Inspirational Educational Videos People remember about 95% of what's being said to them in a video. However, the same people were only able to recall 5% of the material that they learned when the…
How Much Does Video Production Cost?
How Much Does Video Production Cost? How much does a video cost? This is a question creators get on an almost daily basis and one in which there is never a clear cut answer. It…
How to Shoot Great Corporate Videos
Video content is the most engaging content the internet has to offer. Not only do people spend 2.6x longer on pages with videos than those without them, but video content is getting more popular by…
Producing Amazing Commercial Videos
How to Produce an Amazing Commercial Video It's almost ironic, depending on how loosely you define irony, that children are taught to stop seeking attention but entire industries exist that teach how to garner attention.…