Corporate Promo Video Essentials

Did you know, that viewers retain 95% of a message when they watch it in a video–compared to 10% when reading it in the text? Corporate promo videos are a powerful communication tool. They can be used to educate customers, promote products and services, or train your employees. 

But how do you get started you’re probably asking? And what do you need to know to produce great corporate promo videos for your company?

Below we’ve laid out some of the essential aspects of producing a high quality corporate promo video – with our goal of giving you the skills to pay the bills, and also being creative in due part 🙂

What Is a Corporate Promo Video?

A corporate promo video refers to any type of video content created for / by a company or organization with the goal of promoting the company, or its services and products. Most corporate promo videos are hosted online, published on company websites, distributed through social media platforms like Youtube, Instagram, Facebook, and TikTok, or through commercially paid media.

Corporate promo videos can be used both for external communication and for informational or training purposes internally for employees.

Related reading: Corporate Video––Dos and Don’ts

Why Do You Need a Corporate Promo Video?

Whether you want to attract new customers or increase your business’s visibility online, video is one of the best formats to choose, given its recall value. Video can offer insights into your company that words on their own can’t convey and statistically, is more engaging than any other content format, and… -> can be repurposed for different channels and platforms. So you get lots of bang for your buck on the investment. 

Use cases for corporate promo video can include (but are not limited to): 

• Product demos
• Recruitment and employer branding
• Internal communications
• Product launches
• Investor relations
• Knowledge base
• Customer support
• Training and employee development
• Onboarding and workplace orientation
• CEO speeches
• Press releases

Specifying the Audience For Your Corporate Promo Video

Before you start planning what kind of video you want, thing to consider include: 

• Researching & Defining your audience (Who is it that you want to reach with your message?)
• Crafting personas (What are the attributes that make up the different buyer types or audiences you’re trying to reach?)

The more you know about your audience, the more successful you will be at communicating with them. We don’t all respond to the same types of messages, and you want your audience to feel that your video is relevant to them. 

Related reading:  7 Ways To Get People To Pay Attention To Your Corporate Videos

Define Your Goals and Vision: What Do You Want Your Video To Achieve

Next -> define your goal. What’s the objective of your promo video? What do you want your audience to know, feel, and ultimately do once they’ve watched it? Are you teaching them a skill, are you sharing your corporate values, or are you looking to attract new employees? The answer will fundamentally impact what style of promo video you’ll want to produce. 

Do Look At Your Competition–But Don’t Copy Them

Before you start planning your corporate promo video, it’s can be helpful to know what your competitors are doing. What do their videos sound and look like? Do you see trends in visuals or messaging? What do their brands represent, and what is your positioning in relation to them? A thorough analysis of your competition will show you gaps and opportunities in regards to what it will take for your videos to stand out and be noticed.

The last thing you want is to sound exactly like the rest of the companies in your industry.

Related reading: 7 Ways to Get People to Pay Attention to your Corporate Video 

Get Clear On Your Budget and Timeline

When producing a corporate promo video, you need to know the scope of your needs. Do you need a production company or a large team to realize your vision?

Large-scale production is not always the best or most cost-efficient choice. When you’re looking to create work with a more intimate vibe, or if you have a creative idea that requires thoughtful execution, a smaller team is often a better choice. While smaller teams can be more agile and are great for docu-style video, larger teams are usually necessary for more polished and controlled productions. 

Related reading: How Much Does Video Production Cost?

Define Success From The Get-Go

Before you start, take the time to define what successful execution of your project looks like. What key performance metrics will you be tracking, and how will you know if and when you’ve reached your goals? The more effort you put into defining your objectives, the easier it will be to communicate them to your video production team or partner and ultimately achieve them. 

Key Takeaways

Corporate promo videos can give your business an essential competitive advantage if done well. Currently, there is no better way to communicate that with regards to attention and recollection. Recapping the above, in this post, below are the  we’ve looked at  essential steps you should consider before investing in this media: 

• Specify the audience for your corporate video
• Define your goals and vision
• Look at your competition–but don’t copy them
• Get clear on your budget and timeline
• Define success from the get-go

If you check all these boxes, you will be well on your way to a winning piece of video content. If you need any support in this process, we’re here to help. We’re an experienced video production company specializing in unique, authentic corporate video production. Yeehaw!