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7 Styles of Promotional Videos

92% of marketers consider promotional videos to be an essential part of their marketing strategy. And with 88% of marketers stating that video marketing provides them with positive ROI, you understand why video is the most powerful medium for promoting your brand and product. 

But with 720,000 new hours of video content being uploaded on Youtube every day, competition for attention is fierce. On the other hand, the 2.3 billion monthly users logging into Youtube every month show that video is no longer a nice-to-have for marketers – it’s a must-have to stay relevant. 

This means it’s time to get creative with your marketing and promotional videos. There are many ways to go about it, but in this blog post, we’ll show you seven styles of promotional videos that can be used both for B2B and B2C businesses.

Promotional video production takes many forms, including social media videos, YouTube ads, live webcasts, and more. Promotional videos for businesses can help increase brand awareness, convey complicated messages, and build loyal and engaged audiences. Let’s dive in, shall we!


Promotional Brand Videos 

A brand video conveys your brand ethos and personality rather than communicating around specific products, features, or offers. A brand video is all about shaping your audience’s perception of who you are, what you stand for, and why you do what you do. It may not even mention your products, and it’s anything but salesy. Its purpose is to win the hearts of your audience and build an emotional relationship. 

This humoristic video from Nike is a perfect example of a promotional brand video, as they joke around with their own brand image by going slightly overboard on the “inspirational content” track. 




Animated Promotional Videos

One of the perks of animated videos is that the only boundary is your imagination. In whatever context you’d like to place your product, with animated video, you can. In this adorable brand video from Oreos, the singer wonders what would have happened if the bad guys of our fairytales had been offered Oreos. Would the Big Bad Wolf not have huffed and puffed, and would the vampires start drinking milk? A truly wonderful way to bring the Oreos brand ethos forth.


Inspirational Videos

Promotional videos with an inspirational theme are among the most popular video content types out there. This is easy to understand, as we can all use an extra dose of inspiration now and then. Every brand wants to show how they change their customers’ lives for the better, and an inspirational story-telling approach is excellent for that. This is a genre that many brands have successfully tapped into, and at Covalent, we’ve done many different videos that are all inspirational in their own way. 

Dollar Bank – The Road of Life – Brand Video


Promotional Product Videos 

If you’re launching a new product or want to create buzz around a specific offer, you could consider making a promotional video where the product itself is the hero. This can, for example, work very well with tech products where there is a lot of hype and anticipation before new product releases. Then a well-crafted product video can help add to that hype and help you position your product as superior. This product video by Apple is a great example of that approach.



Unique Promotional Videos

In this video, the viewer is called to “rise to the occasion of their own life.” You can’t make a video about creativity that is not creative and you can’t hope to be inspiring if the way you communicate is not inspirational. The result is a truly unique promotional video, weaving words and images into a video piece that’s simultaneously a work of art and poetry. 


Promotional Product Demo Videos

If you’re selling software or technical solution, or any product that requires some explanation, a good product demo video can make all the difference in the world. This is a very popular format, especially in B2B, but it can be just as valuable for consumer products. And no, product demo videos don’t have to be boring. The best ones are informative but also fun and inspiring at the same time. This animated product demo video by Duolingo is a lovely example of that.


Comedic Promotional Video

Everybody enjoys a good laugh, right? And funny and comedic promotional videos are powerful in numerous ways. Studies show that when participants are presented with funny videos before being asked to purchase an item, they’re more likely to choose that item right away. Funny videos are also more likely than many others to go viral, as people like to share the fun with friends. This commercial for PooPourri is a perfect example of how to build brand affinity through humor.


Covalent is a creative promotion video production company with extensive experience producing promotional videos for businesses of all kinds. We’d love to help you make your offer stand out in the market with unique and authentic video content. Get in touch with us to explore the opportunities!


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