Jeff HiltyB2B video production is about creating scroll-stopping, pitch-closing, reputation-building content that makes your audience remember your name and want more. The right B2B video production company, like our team at Covalent, can turn a good idea into the kind of video that drives real results.
In this guide, we’re breaking down what B2B video production actually looks like, how it fuels growth, and why working with the right team is the difference between “meh” and “money well spent.” We’ll even pull back the curtain on some of our client work so you can see exactly what happens when strategy meets killer storytelling.
Looking for a video production agency for your next B2B video? Check out our video production services and see how we turn concepts into videos that win attention, build trust, and drive results.
What Is B2B Video Production?
B2B video production is the process of creating video content designed to connect one business to another — whether that’s wowing prospects, closing deals, or keeping existing clients hooked. It’s not a single style or format; it’s a whole playbook of content types that work across your company website, email marketing, sales processes, social media platforms, such as Youtube, Instagram, LinkedIn, and TikTok, and more.
Different Types Of B2B Videos
B2B video production can take many forms, but most fall into a handful of tried-and-true categories.
- Explainer & Product Demo Videos: Clarify complex offerings and features so prospects quickly understand the value.
- Customer Stories: Share interviews and testimonials that build trust and credibility fast.
- User-Generated Content: Leverage authentic, audience-created videos to promote your brand.
- Live & On-Demand Sessions: Host webinars, share market updates, and cover events to keep your audience engaged.
- Internal & Corporate Communications: Provide training, reinforce safety, highlight CSR efforts, and deliver company updates.
- Promotional Content: Produce brand films, product spots, and campaign videos to drive awareness and action.
Most brands engage a B2B video production company to create a mix of these formats, tailoring each to their goals and audience. Here’s an example of one of the B2B video production projects we’ve produced for our clients:
Do You Need A Video Production Agency?
If you’re exploring B2B video production to grow your brand, partnering with the right agency can make the process easier, faster, and far more effective. A professional B2B video production company brings the strategy, creative firepower, and technical skill to help you connect with your audience and hit your goals — whether that’s winning new clients, building trust, or telling your story in a way that sticks.
Benefits Of Working With A B2B Video Agency
- Sharper Strategy: Align every video with a clear business objective.
- Creativity That Lands: Turn your ideas into visuals that grab attention and keep it.
- Production Quality: Pro-level lighting, sound, and editing that elevate your brand.
- Speed & Efficiency: A team that knows how to deliver on time and on budget.
- Better Video Production ROI Tracking: From top-of-funnel views to bottom-of-funnel cost per lead.
Cons: When You Might Not Need A Video Production Company
- You already have the in-house talent, gear, and expertise to produce high-quality video.
- Your current marketing strategy doesn’t require a professional video at this stage.
- Your budget is better allocated to other immediate marketing priorities.
How Much Does B2B Video Production Cost?
Video production pricing ranges from $100-$175/hour agency costs to flat-rate $10,000 productions — it’ll depend on who you go with and what you want. Creating a B2B video is an investment, and like any smart investment, it works best with a clear plan and budget. Many marketing teams find the budgeting process tricky, especially since not every video production agency is upfront about pricing.
The total cost of a video production will depend on a few key factors:
- Shoot Days: Full days (10+ hours) cost more than half days (4–7 hours), and each day requires the right gear, lighting, and sound setup.
- Crew Size & Scope: Larger shoots with more moving parts need bigger teams; smaller projects can be handled by leaner crews.
- Travel & Logistics: On-location shoots, accommodations, and transportation can add to your budget.
Want to see exactly how to plan for your next project? Grab our free video production budget template to break down every cost before you roll the camera.
[Download Your Video Production Template]
Making The Case For B2B Video Production Services
If your leadership team needs convincing, start with the numbers: video marketing ROI is among the highest of any marketing medium. A strong B2B video production company isn’t just there to shoot and edit — they bring the strategy and expertise to make sure your investment delivers.
The right partner also helps you avoid common mistakes that sink video performance, such as:
- Including too much information instead of focusing on a single clear message
- Playing it safe creatively, resulting in forgettable content
- Copying competitors instead of differentiating your brand
- Sticking to outdated formats or approaches
- Skipping personalization for different audience segments
For more tips on securing internal buy-in, check out our guide on convincing leadership to invest in video.
Partner With An Award-Winning B2B Video Production Agency
We’re a creative B2B video production company based in Pittsburgh. We produce commercial videos for B2B, B2C, and D2C companies of all sizes and industries. We’re known for combining experience and creativity with a strong marketing mindset. We can help you plan and produce everything from brand videos and TV commercials to explainer videos and docu-style shoots.
We produce B2B videos at various price points, always focusing on creating the content you need to reach your business goals. And we’re with you from ideation through every step of execution. Combining years of experience with cutting-edge creativity, our productions have received numerous awards and accolades.
Get in touch to discuss how we can help your brand get started with video marketing production and build more exciting and engaging B2B communication!
