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TAKING A RISK - GOOD STORY TELLING ISN'T SAFE
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How to Leverage Live Video Production (Live Streaming) in Your Marketing
Live video production, also known as live streaming, is a way to broadcast a live event or performance. You can do it via an app on your phone, through your computer's webcam and microphone, or…
7 Ways to Get People To Pay Attention to your Corporate Video
Getting people interested in your message can be a lot harder said than done. Competition for attention is fierce, as over 500 hours of new video are uploaded to YouTube every minute. So what can…
7 styles of B2B video your brand should be using
When communicating online, nothing beats video. And while B2C marketers have been using video forever, many B2B marketers are still stuck producing nothing but text articles and white papers. The good news? This means video…
Why Your Story Matters – And How To Tell It in a Brand Video
As human beings, we're hardwired to respond to stories. Stories are how we relate to the world around us, how we understand and remember things. So by telling your brand's story, you help people connect…
8 Styles of Brand Video – Which One Is Best For Your Brand?
Are you looking to create a brand video, and show the world what your brand is all about? Great choice! There’s no better way to tell your brand story than with video. But how do…
Product Video vs Brand Video – Which One Should You Choose?
Video marketing is one of the most potent ways to connect with potential customers and build your brand. The key to unlocking this potential is knowing how to produce a captivating and informative video and…
10 Commercial Video Production Styles – Which One is Right For You?
So, you’ve decided to partner with a video production company and invest in video advertising? That’s a wise choice – no other medium holds the same power to connect with your audience and build trust…
5 Steps To Choosing The Right Corporate Video Production Company
Partnering with a corporate video production company is one of the single most impactful decisions you can make as a marketer. No other media has the power to connect and communicate with your audience at…
Why Bids From Video Production Companies Vary so Much
A sometimes confusing part of video production is sifting through the bids from different production companies. It's not unusual to find yourself with estimates from three different contractors for the same project – but with…
The Real Value of Investing In Video Marketing
Any savvy marketer will know that when you’re budgeting for marketing activities, you need to separate the concepts of cost and value. This is extra relevant when it comes to video marketing, where the cost…
Animated Explainer Videos: How To Pick The Right Style For Your Brand
Animated explainer videos are on the rise. They’re the perfect format for explaining complex concepts, ideas, or products, and as such, they’re especially loved by B2B marketers. There are numerous ways to leverage explainer videos.…
5 Steps to a Successful Video Marketing Strategy
Video marketing works. Research clearly shows the effectiveness of adopting video as a core marketing tool, and as a result, an increasing number of companies producing video. This means there is a lot of video…