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How Cues From TV Commercials Can Improve Your B2B Video Marketing

While TV commercials are almost non-existent within B2B video marketing, there are many things B2B marketers can learn from them. Through decades, creators of TV commercials have successfully honed the craft of creating short, compelling,…

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Budgeting for Video Production – How To Decide On The Size Of Your Production

It's easy to think that video production is inherently expensive. And when thinking of video sets, people tend to envision the huge movie sets of Hollywood, with all that they entail. But that's not the…

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Best Practices For Video SEO

You’re probably familiar with SEO (Search Engine Optimization) and the importance of optimizing your website and written content for search engines. But what about video? Are your videos ranking high on Google? If you haven’t…

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How To Create Authentic Brand Videos–And Why It Matters

You know the saying "an image is worth a thousand words"? Well, then a video is worth all the words in the dictionary.  No other media has the power to trigger feelings, tell stories, and…

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The Difference Between A-Roll and B-Roll–and Why You Need Both

If you've ever been on a film set, you've probably heard the term B-roll. But what does it mean, and why is it important? In most styles of film production—including feature films, documentaries, reality TV,…

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Brand Video vs. Corporate Video–Which One Is For You?

Companies need many different things to succeed: outstanding leadership, an attractive offering, exceptional customer service, and so on. But one thing that will also make or break your business is the ability to communicate efficiently.…

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How To Produce Docu-Style Video – A Case Study

When you're looking to create an authentic feeling, nothing really beats the documentary style.  No other style builds trust and credibility quite like this genre, and it's one of the content styles we specialize in. …

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Animated Video vs. Live-Action Video

In marketing and communication, no medium can really measure up to video. Engaging our senses in ways no other format can, video makes your stories and messaging come alive. But what kind of video is…

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4 Tips On How to Avoid Information Overload In Your Videos

We live in an age of endless information. Whichever way we turn, there's a tsunami of marketing messages coming our way. We read email, browse social media, follow the news, and drive past billboards. And…

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Youtube Marketing–10 Steps To Strengthening Your Brand With Video 

After Google, YouTube is the second most visited website in the world. So if Youtube marketing isn't already a part of your marketing mix, chances are you’re leaving a lot of opportunity on the table. …

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8 Benefits of Personalized Video for Direct Sales

We understand how difficult it is to get that first meeting with a potential client. After all, we have a similar challenge when we search out new business as well.  However, even in 2021, video…

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Should Your Brand Be On TikTok?

If you’re thinking about bringing TikTok into your digital marketing mix, that is very understandable.    With more than 800 million active users worldwide, TikTok is one of the fastest-growing social platforms right now. The…

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We've worked with large corporations to small businesses all with the same goal of creating unique and innovative videos—you deserve the same.

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