Branding Videos
What is it?
Animated Brand videos are different from a typical Animated Explainer video in that they focus on the mission and purpose of the business and brand. They are not necessarily explaining a product or service but rather relay to customers or investors why the business exists and how it will thrive or solve a problem for society at large.
Who is it for
This type of animated video is for businesses that will have trouble showing their brand essence in live-action videos. This type of client is in the SaaS, Financial, Healthcare, or sometimes Educational space. This doesn’t mean businesses in these spaces don’t use other forms of video (because they do) or that different types of businesses won’t benefit from an animated brand video. However, a lot of our animated brand videos have been created for these industries.
When to use this video type?
Whether you're after B2B or B2C customers or trying to raise that next round of funding, telling your brand's story and its purpose is vital to gaining trust and winning new business or investment. This is because people buy more with their feelings when they need to solve a problem you can solve or desire a service you provide. The only way to find the right customer is by telling the world about yourself.
Why work with Covalent?
Imagination: We work to understand your brand and purpose so that our imaginations can take your story to the next level. We aim to create a look and feel that resonates with your brand and voice. You will find a level of sophistication and out-of-the-box thinking that will allow you and your target audience to see your brand in a new light.
Execution: We are an award-winning animation production company with a killer staff of designers and illustrators. It’s not easy to create worlds that aren't there, but our artists are constantly pushing the boundaries of what can be accomplished.
Process: Our approach allows you to be involved and informed during what can be a highly complex process. From concept, mood boards, scripting, and storyboards, to the final draft, we make it easy for you to know exactly where your project stands.
