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412 Food Rescue – Why I Rescue Food

Millions of pounds of perfectly good food are wasted every year while too many Americans starve

The Food Rescue Heroes of 412 Food Rescue who volunteer to prevent that are passionate about ending hunger.

Joann is one of the eight heroes we interviewed to share their reason for becoming a food rescue hero and why you should become one as well. 

This series was first released for their virtual event but will soon be implemented in a social media campaign.

BBBS – Potential – 60

All kids have potential. The purpose of Big Brothers Big Sisters of Greater Pittsburgh is to defend the potential of our most at-risk youth by matching kids with life-long mentors. 

This year we wanted to tap into that message from the perspective of the kids.

Their voice, words, and faces on screen ask for potential mentors to join the cause and help defend the potential of the children that need them the most. 

This is 60-second spot for social media and TV.

BBBS – Potential – NonProfit

All kids have potential. The purpose of Big Brothers Big Sisters of Greater Pittsburgh is to defend the potential of our most at-risk youth by matching kids with life-long mentors. 

This year we wanted to tap into that message from the perspective of the kids.

Their voice, words, and faces on screen ask for potential mentors to join the cause and help defend the potential of the children that need them the most. 

Adopt a Retired Racer – Nonprofit – 30

We didn’t know much about Greyhounds other than the bus company named after them. However, during this project for the nonprofit Wheeling Island Greyhound Adoption Center, we discovered they are not just excellent racing dogs but make for the best pets.

We spent a weekend with two wonderful dog lovers in the Hamptons as they shared with us their adoption story and showed off their beautiful greyhound, Casey Bones Jones.

We produced the 30-second or 15-second TV spot you see above and a  micro doc out of  this docustyle production. The purpose of the campaign was to show that Greyhounds make great pets. We learned that they do in person.

We snagged a Gold Telly award for our work in the NonProfit Campaign – Regional TV category

Adopt a Retired Racer – Nonprofit

We didn’t know much about Greyhounds other than the bus company named after them. However, during this project for the nonprofit Wheeling Island Greyhound Adoption Center, we discovered they are not just excellent racing dogs but make for the best pets.

We spent a weekend with two wonderful dog lovers in the Hamptons as they shared with us their adoption story and showed off their beautiful greyhound, Casey Bones Jones.

We produced the long-from micro doc you see above and two TV spots out of this docustyle production – a 30-second and 15-second. The campaign earned a Gold Telly  for NonProfit Regional TV: Campaign Video Campaigns.

The purpose of the campaign was to show that Greyhounds make great pets. We learned that they do in person.

We snagged a Gold Telly award for our work in the NonProfit Campaign – Regional TV category

TEDxPittsburgh – Greater Than

This exciting brand video was made to kickoff TEDxPittsburgh’s premier event of the year. The theme this year was Greater Than, and we wanted to get creative in how to represent the idea that we can all be greater than our own problems and selves.

We stumbled upon a photo a few years ago that used RGB lighting to create multi-colored shadows. Impressed by the technique, we knew we could execute it in a video format.

Our talent was the actually speakers at the event, and we collaborated with them to create scenes that represented what their talks were about and what they were greater than. See if you can guess what they were Greater Than.

412 Food Rescue – Super Hero Kids

Our kids will inherit the future that we give them. It was with that spirit that this silver telly winning nonprofit video came to life.

Sitting down with 412 Food Rescue early this year, we discussed a new campaign to recruit new Food Rescue Heroes. There are hundreds of families across Pittsburgh that take their children and bring food that would have been thrown out to those that need it the most. We thought there was no better way to express the urgency of creating a better future and compelling more volunteers to join that capturing and sharing the stories of the kids who go out with their families on food rescues.

We also thought this story would resonate well with the pop culture movement of superheroes, so interviewed nine children and asked them what they thought about food rescue, hunger, their future, and the environment. From that content, we created our story and begun filming in the summer. For three days, we dressed our protagonist as superheroes and filmed them around the city of Pittsburgh.

Adopt a Retired Racer – Nonprofit – 15

We didn’t know much about Greyhounds other than the bus company named after them. However, during this project for the nonprofit Wheeling Island Greyhound Adoption Center, we discovered they are not just excellent racing dogs but make for the best pets.

We spent a weekend with two wonderful dog lovers in the Hamptons as they shared with us their adoption story and showed off their beautiful greyhound, Casey Bones Jones.

We produced the 30-second or 15-second TV spot you see above and a  micro doc out of  this docustyle production.

The purpose of the campaign was to show that Greyhounds make great pets. We learned that they do in person.

We snagged a Gold Telly award for our work in the NonProfit Campaign – Regional TV category

BBBS of Greater PGH – A Blessing

Heidi, a mother of six, recently lost her husband and is going blind from a degenerative eye disease. Faced with taking care of six children all by herself and the children reeling from the loss of their father, she looked for something that could help them all through this tough time.

When she discovered Big Brothers and Big Sisters of Greater Pittsburgh, she knew she found the perfect match. For the first time in the organization’s history, five of her six children were matched with a Big mentor in one day.

We captured this story for BBBS for the next campaign to raise awareness about the programs they offer and the difference the volunteers can make in a child’s life.

TEDxPittsburgh – Small Worlds

Five thousand photos, 5,000 steps, 5,000 ideas to distill, create, and match to a beautifully written poem by Vanessa German.

For TEDxPittsburgh: Small Worlds, we were tasked with capturing the theme in a short video that would draw in the audience and leave them excited for the speakers’ talks.

This Hyperlapse video won the Mosaic Award for Celebrating Diversity, and it remains one of our favorite works to this day.

412 Food Rescue – Voices of Hunger – Ashley

In the United States, 1 in 7 is hungry. According to the UN, if we recover all the food that is lost or wasted, we will have enough to feed all those who are hungry, four times over.

We partnered with 412 Food Rescue to turn the real stories of families with food insecurities into short animated explainer videos for social media. Creatively, we decided we could complement these compelling stories with creative animation. This allowed the individuals who shared their experience to stay anonymous and us to visualize their narrative without encroaching on their personal space.

Ashley’s story is one of two we produced for this campaign.

BBBS of Greater PGH – I’m Happy (a poem by a little about a big)

We won a Gold and Silver Addy for this animated explainer video for BBBS of Greater Pittsburgh.  This social media commercial premiered during Big Brothers Big Sisters’ most notable event of the year and then ran on Facebook and Instagram.

This is a story of a “Little” describing her time spent with her “Big” mentor. She wrote the poem, and then we recorded her reading it and developed the visuals from scratch.