We decided it was time to take the confusion out of knowing what kind of video to ask for.
What is it?
Simply put, a corporate video is a brand or organization communicating. It can be an internal business communication via video, training videos, a brand awareness film, an update about a recent award a company or team member may have won, or it could even be a vlog or videos directed to your customers. They are not precisely advertisements but more like keeping those informed whom you deem essential to inform.
Who is it for
Are you a business? It’s for you. There is no better way to motivate employees, inform stakeholders, and enlighten your customers. There are a million different messages that you need to distill in a million different ways. Some are most effective in a memo, but others really need a video.
When to use this video type?
All the time. You need to get the same message out to a significant number of people, and it needs to be consistent. Your time is valuable, as valuable as informing and engaging your workforce and your advocates. Corporate video allows you to do that without wasting your time.
Why to work with Covalent?
Creativity: Our approach can be unique and highly creative, or it can be buttoned up and ready for that board meeting. We'll develop a direction that best fits your brand's voice and/or your personality. We consult with you to develop the most effective strategies and executions.
Comprehensive: We are thorough. We work with you and your team members to ensure that we are conveying what needs to be communicated. Our job is to take your message and spread it throughout your organization in precisely the way you'd like it expressed.
Experience: This isn’t our first rodeo. We’ve worked with start-up brands, and established fortune 500 companies. We know how to create the right message for the right audience in the right way.