This short documentary video focuses on the The Program created by Coach Donta Green for the Westinghouse Football team. Donta grew up in Homewood and went to school at Westinghouse before going on to IUP.
The Program is about preparing the students not to just be great football players but growing boys into successful men. This means academics and behavior are as important as football, and the coaches go above and beyond to take care of the kids, driving many home after practice.
Donta is an amazing human and a fantastic coach. The players are some of the nicest kids we had the pleasure of working with and The Program is one of the most important things happening for our city’s youth.
Animated explainer videos are a fantastic way to communicate ideas and opportunities without shooting live-action. Gatesman Agency came to us with this project for Michigan Ross, knowing we could express the benefits of their Online MBA program in a creatively visual way through animation.
One of the significant benefits of an animated explainer video is the ability to quickly adapt scenes and change them further along in the process. When you see something you like, you do more of it? When you need to change something that didn’t work out, you do it! It is a moldable technique that can be improved upon with each iteration.
To see more of our motion graphics and animation work, be sure to check out this page!
Can you learn a new language and immerse yourself in it and the culture of the language without ever leaving the country? Rosetta Stone believes you can and that was our mission to capture in this French Language Learning campaign.
This B2B promotional campaign was captured with the attention of mass distribution on a variety of digital channels. Several stories were exclusive for social media videos, while others would live on blogs and pre-roll ads.
To capture an authentic french immersion experience, and to produce high quality educational videos intended for Rosetta Stone’s Audience, filming this project in a docu-style approach made the most sense. We were after real stories with real people. We delivered 16 assets in total.
Rosetta is extremely happy with the results and we intend to make more of these campaigns in the future.
We’ve worked with Ellis on several video campaigns but this is the first animated video we’ve made for them. The Ellis School wanted an animated piece that explained in detail the complex topic of a new initiative – Tailored Tuition. Tailored tuition is an individualized adjustment to Ellis’s standard tuition, based upon factors related to the overall income and expenses of it’s families.
The video needed to be minimalist, easy to understand, and cover many points.
Once we received the script, we had to figure out how to display abstract concepts like income and percentages in a simple, clean style without using any definitive numbers because everyone’s tailored tuition is different.
Attention to detail was paramount with this piece so that that information won’t get misconstrued. Through several iteration and tweaks, we were able to create a vibrant piece that The Ellis School uses as their primary source of explaining a difficult to understand topic.
Ellis girls defy stereotypes. It’s clear from the moment you set foot on campus. Instead of using the perspective, why no boys. The Ellis School wanted to make a video series that answers the question “Why All Girls.” The benefit of why all girls broke down into three main videos; Stereotypes, Empowerment, and Friendships.
For the campaign, we created three long-form videos centered on each subject: Stereotypes, Empowerment, and Friendships. We also created a 15, 30, and 60-second cuts of each video for social media campaigns.
The Art Institutes have a rich history of providing inspiring and unique experiences for their students. This video was created to promote how the school gives it’s students once in a lifetime opportunities to showcase their talents and grow their skills. In this case, Adrian was one of the students selected to showcase his line of clothing on fashion’s biggest stage, New York Fashion Week.
Though this vignette, we show the opportunities and journeys an AI student can have when they truly love what they do and put the work in to achieve their goals.
The Art Institutes have a rich history of providing inspiring and unique experiences for their students. This documentary video was created to promote how the school gives it’s students once in a lifetime opportunities to showcase their talents and grow their skills. In this case, Devon was one of the students selected to showcase her line of clothing on fashion’s biggest stage, New York Fashion Week.
Though this vignette, we show the opportunities and journeys an AI student can have when they truly love what they do and put the work in to achieve their goals.
Every year a select group of culinary students from The Art Institutes travels to New York City to prepare a multi-course Thanksgiving Day meal at the James Beard House. This immersive experience provides exceptional students the opportunity to work alongside internationally renowned chefs and gives them a first-hand look into what it takes to work in a kitchen on one of the world’s most significant stages.
For this project, we captured the essence of that experience and distilled it into three different promotional videos that captured the emotion and significance for digital channels. This 30-second spot was used for paid social.
This brand documentary for The Art Institutes, one of a series of brand documentaries we created for them, follows German, an aspiring fashion designer who attends school at AI’s Portland, Oregon campus.
German was one of only a dozen students to showcase their work on the fashion industry’s biggest stages, New York Fashion Week. Our goal was to capture the effort and process it took for the German to bring his clothing ideas to life, why he chose fashion, his background, and what’s it like to have your clothes premier on the New York runway.
This short documentary is one of a plethora of student-focused films, commercials, and content that we created for The Art Institutes over a 3-year span.
The Art Institutes hired us to create a creative social media campaign that would attract prospective students to pursue their dream careers through education at The Art Institutes.
Here, we created a social video for game design.
The Art Institutes hired us to create a social media campaign that would attract prospective students to pursue their dream careers through education at The Art Institutes.
Here’s a short filmmaking social video we created to incite curiosity into their program.
The Art Institutes hired us to create a creative social media campaign that would attract prospective students to pursue their dream careers through education at The Art Institutes.
We created a video for each program of study at the national system of schools.
