Industry: Non-Profit

A brand video can uniquely introduce a brand or organization to the world.

The Equity Impact Center does many things, but to keep it simple, they work to advance the work of non-profits and social justice organizations and drive equitable systematic change.

We’ve worked with The EIC across various programs and non-profits they support over the years.  With their community-first values, the EIC never brought their brand to the forefront. Understanding that they had to help the world understand their involvement across these different groups, they wanted to create a video that would help explain who they are, who they support, and the importance of their mission.

Having had the opportunity to create videos for the groups they support, like SCALE, Social Venture Partners, and Full Circle, we were able to help connect the dots on how the EIC stays at the center of it all, offering support, resources, and many other services to the non-profit and social justice community.

It’s easy to like our jobs when we get to tell stories for organizations that are trying to make our world a better place. That is especially true when the story is about helping sick kids get better.

This non-profit video for UPMC Children’s Hospital Foundation is one of those moments when we feel the work we do, can help be a part of making a difference.

UPMC Children’s Hospital Foundation is the catalyst that unites communities and contributors to create healthier futures for kids who need help now and kids for generations to come.

Making a brand video for one of the best nonprofits in Pittsburgh is always an opportunity for us to tell stories in a different way. Every year we try a new approach to get at the heart of BBBS mission of helping our communities children.

Our goal for this years video was to show the true experience of hanging out as a Big and Little. The time spent together can seem so insignificant, but over the years as the friendships mature and deepen both the lives of the Little and the Big are fundamentally changed.

This led to us follow matches through their day as they head out to big adventures like a day spent at Kennywood or just enjoy small moments like playing catch or absorbing art.

The German Red Cross & Bayer AG commissioned our Berlin team to create an animated explainer that would help educate potential partners on the lack of family planning resources available during a crisis situation.  This animated video was hand-drawn and animated using traditional cel-animation techniques. 

We worked with the GRC team to write the script and create a video that is both visually powerful and informative. The video is used to inform and create advocacy with potential partners.

According to the WHO, 270 million women of reproductive age do not have sufficient access to contraceptives. Every year, more than 120 million women worldwide become unintentionally pregnant.

Millions of pounds of perfectly good food are wasted every year while too many Americans starve. 

The Food Rescue Heroes of 412 Food Rescue who volunteer to prevent that are passionate about ending hunger.

Joann is one of the eight heroes we interviewed to share their reason for becoming a food rescue hero and why you should become one as well. 

This series was first released for their virtual event but will soon be implemented in a social media campaign.

All kids have potential. The purpose of Big Brothers Big Sisters of Greater Pittsburgh is to defend the potential of our most at-risk youth by matching kids with life-long mentors. 

This year we wanted to tap into that message from the perspective of the kids.

Their voice, words, and faces on screen ask for potential mentors to join the cause and help defend the potential of the children that need them the most. 

This is 60-second spot for social media and TV.

All kids have potential. The purpose of Big Brothers Big Sisters of Greater Pittsburgh is to defend the potential of our most at-risk youth by matching kids with life-long mentors. 

This year we wanted to tap into that message from the perspective of the kids.

Their voice, words, and faces on screen ask for potential mentors to join the cause and help defend the potential of the children that need them the most. 

This exciting brand video was made to kickoff TEDxPittsburgh’s premier event of the year. The theme this year was Greater Than, and we wanted to get creative in how to represent the idea that we can all be greater than our own problems and selves.

We stumbled upon a photo a few years ago that used RGB lighting to create multi-colored shadows. Impressed by the technique, we knew we could execute it in a video format.

Our talent was the actually speakers at the event, and we collaborated with them to create scenes that represented what their talks were about and what they were greater than. See if you can guess what they were Greater Than.

Our kids will inherit the future that we give them. It was with that spirit that this silver telly winning nonprofit video came to life.

Sitting down with 412 Food Rescue early this year, we discussed a new campaign to recruit new Food Rescue Heroes. There are hundreds of families across Pittsburgh that take their children and bring food that would have been thrown out to those that need it the most. We thought there was no better way to express the urgency of creating a better future and compelling more volunteers to join that capturing and sharing the stories of the kids who go out with their families on food rescues.

We also thought this story would resonate well with the pop culture movement of superheroes, so interviewed nine children and asked them what they thought about food rescue, hunger, their future, and the environment. From that content, we created our story and begun filming in the summer. For three days, we dressed our protagonist as superheroes and filmed them around the city of Pittsburgh.